SEO Assistant, of Ireland

Closing Date: 28th October

Location:

Nottingham

Contract:

Permanent

Recruitment Partner:
Frankie McCallister-Lyas

Our Republic of Ireland eCommerce team sits within the ROI Trading function and is responsible for driving forward the digital growth strategy for covering performance marketing channels such as SEO, PPC and Affiliates.

We’re looking for an SEO Assistant to support the SEO Specialist in delivering the SEO strategy, helping to keep the site discoverable, technically robust and optimised for growth. Working with our agency partner and cross‑functionally across Trading, Merchandising and Digital Experience teams you’ll contribute to initiatives that enhance visibility, drive traffic and improve customer experience across key product categories supporting wider commercial and trading objectives.

This is an exciting opportunity for someone looking to grow their career in SEO within a fast‑paced retail environment contributing directly to a brand trusted by millions of customers across Ireland.

• Conduct keyword research and competitor analysis using tools such as SEMrush, Ahrefs, Google Keyword Planner or Similarweb to identify trends and organic growth opportunities.
• Support the optimisation of on‑page elements across titles, metadata, headings, content, internal linking, etc. in line with SEO best practices.
• Support monitoring and analysis of SEO performance using GA4, Search Console and other analytics tools, identifying key drivers of growth and areas for improvement.
• Collaborate cross‑functionally to deliver large‑scale seasonal and evergreen SEO campaigns that align with commercial priorities, ensuring data and best practices inform decisions.
• Help to perform technical SEO audits using tools such as Screaming Frog or Lumar and support in resolving site issues such as broken links and crawling & indexing errors.
• Keep up to date with search trends, algorithm updates and emerging best practices to inform the SEO roadmap.
• Support with reporting on organic KPIs such as traffic, revenue, rankings, etc., ensuring insights are clear and actionable.

• Demonstrable experience working with a website CMS (e.g. AEM, Word Press, Wix or Webflow).
• Hands‑on exposure to both content and technical SEO
• Analytical skills with the ability to interpret data and surface meaningful insights.
• Excellent written and verbal communication skills
• A collaborative mindset with the ability to work effectively with multiple teams.
• A proactive, organised and commercially aware approach.

• Experience running your own website or SEO project.
• Comfortable using AI tools to enhance your workflow.
• Experience working in healthcare retail or other regulated environments.

• Boots Retirement Savings Plan.
• Discretionary annual bonus.
• Generous employee discounts.
• Enhanced maternity, paternity, adoption leave pay and a gift card for anyone expecting or adopting a child.
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
• We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at (Please note any salary estimates given on third‑party sites are not provided or endorsed by Boots and may not be accurate).

If your application is successful our in‑house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you’ll be notified by email.

Where a role is advertised as full‑time we are open to discussing part‑time and job‑share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

Employment Type:

Full Time

Experience:

Years

Vacancy: 1