D365 CE Functional Consultant

Role: D365 CE Functional Consultant – Customer Insights Journeys (Real-Time Marketing)

Positions: 3

Location:

Remote

Engagement Type:
Long-term Contract

We are seeking experienced Dynamics 365 Customer Engagement Functional Consultants with deep expertise in Customer Insights Journeys (CIJ) Real-Time Marketing. You will play a key role in designing, configuring, and delivering advanced real-time marketing capabilities for a global transformation program.

• Lead functional design, configuration, and implementation of CIJ Real-Time Marketing
• Set up real-time events, triggers, and event-based conditions
• Build advanced real-time segments (behavioral, event-driven, attribute-based)
• Design complex customer journeys including branching logic, A / B splits, wait steps, suppression rules, and exit conditions
• Configure brand profiles, compliance profiles, consent centers, and subscription centers
• Build personalized email, SMS, and Whats App templates using dynamic content and rules
• Define KPIs, analytics requirements, and journey performance reporting
• Facilitate workshops, gather requirements, and translate needs into functional specifications
• Support UAT, user training, release documentation, and go-live activities

• 3+ years of experience in Dynamics 365 Marketing / Customer Insights Journeys
• Strong understanding of RTM features : events, segments, branching journeys, orchestration
• Hands‑on experience with goals, suppression rules, exit criteria, and compliance logic
• Proficiency in building multi‑channel templates (email / SMS / Whats App) with personalization
• Strong analytical ability to interpret journey insights and optimize performance
• Excellent communication, documentation, and workshop facilitation skills
• Ability to collaborate effectively with technical teams, stakeholders, and business users