Programmatic Account Director
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Sales
Business Development, Advertising Sales, Account Manager
Job Description & How to Apply Below
You will be responsible for driving new programmatic advertising revenue by building strategic relationships with agencies, brands, and demand partners, while serving as a trusted advisor who delivers innovative, results-driven media solutions. This role requires a highly motivated sales professional with deep programmatic expertise, strong industry relationships, and a proven ability to develop new business, build executive-level partnerships, and exceed revenue goals through cross-functional collaboration.
Responsible for ensuring close relationships with agency and brand marketer clients at the highest levels. Prospects, sells, develops and expands the client base for Advanced Media. Drives new and incremental revenue and regularly meets pre-established activity and results quotas. Monitors and evaluates competitive media spending for sales categories. Understands the premium digital video industry and the challenges facing a typical marketer or agency.
Acts as a key contributor in a complex and crucial environment. May lead projects and shares expertise.
- Responsible for hitting revenue targets for book-of-business by prospecting, selling and driving revenue growth.
- Familiarity with online media buying and selling processes (upfronts & scatter), along with knowledge of demand-side platforms (DSPs), supply-side platforms (SSPs), and Ad Serving technologies.
- Develop and execute a comprehensive programmatic sales strategy that drives new revenue growth, builds executive-level relationships with agencies, brands, and demand partners, and delivers customized media solutions aligned to client business objectives.
- Maintains up-to-date customer and prospect records as instructed and participates in development of sales forecasts.
- Understands client’s business model, objectives, key performance indicators (KPIs), key partnerships, and organization structure in order to provide the best value on behalf of the company.
- Provides insight into customer challenges, needs, and opportunities to cross-functional stakeholders including product, marketing, engineering, customer success, and sales leadership.
- Serves as an escalation point for key customer issues around pricing and commercial agreements.
- Provides and executes on feedback regarding new product additions and existing product definition.
- Completes required documentation and reporting for the proper processing of contracts, advertising schedules and call expense reports.
- Responds to requests for proposal (RFPs) and prepare customized proposals to win new business.
- Proactively utilizes prospecting tools to drive new agency and advertiser revenue.
- Develops relationships with executive stakeholders at key accounts within book of business.
- Sales travel is involved when needed.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Partner cross-functionally with Sales, Account Management, Yield, Planning, Operations, Analytics, Product, Marketing, and Leadership teams to create and execute strategic client proposals, presentations, and revenue-driving initiatives.
- Other duties and responsibilities as assigned.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San…
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