Senior Data Automation​/Marketing Ops Lead; Digital Marketing

Position: Senior Data Automation/Marketing Ops Lead (Digital Marketing)
Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who

We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values:
Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

Job Summary

We are seeking a highly strategic and visionary Senior Data Automation/Marketing Ops Lead to design and oversee our global marketing technology stack and data platform ecosystem. Firmly seated within the digital marketing team (part of the larger marketing organization), this role is explicitly differentiated from traditional IT functions; instead, you will serve as the critical bridge, partnering closely with IT for flawless technical execution.

Key Responsibilities

• Be the principal marketing architect for the marketing technology stack, actively partnering with IT to design and execute the full end-to-end (E2E) vision.
• Lead the Mar Tech council, serving as the primary technical Subject Matter Expert (SME) in marketing for the rigorous technical evaluation of proposed vendors and marketing use cases.
• Act as the primary technical interface between Marketing and IT ensuring seamless solution design, implementation, and the proactive communication of Mar Tech stack requirements to Engineering/IT stakeholders.
• Be the marketing lead, guide and direct the solution design and development of a fully integrated Mar Tech ecosystem, in collaboration with IT, to enable real-time omnichannel journey orchestration and facilitate agentic automation.
• Provide technical leadership and oversight to ensure successful, compliant, and efficient Customer Data Platform (CDP) development and implementation.
• Champion technical best practices for real-time data processing, modeling, and seamless AI deployment, driving automation and replacing manual processes with intelligent workflows.
• Design, document, and implement highly scalable operational processes (SLAs, governance) that optimize workflow efficiency, productivity, and quality across all global digital operations.
• Enforce rigorous data quality, governance, and operational excellence across all acquisition processes (data pipelines, tag management) with a mandatory zero-error mentality.

Qualifications

Required Qualifications

• Extensive progressive experience in Mar Tech, Marketing Operations, or Digital Marketing roles, with a proven track record of leading technical initiatives.
• Extensive experience driving design and implementation of scalable data infrastructure that meet the demands of real-time decisioning.
• Expert-level knowledge of technical integrations across the Mar Tech stack, including CDPs, CRMs (e.g., Salesforce), and internal data warehousing solutions (e.g., Snowflake, Big Query).
• Deep technical fluency in leveraging AI/ML, Generative AI, and predictive modeling for real-time data orchestration.
• Proven ability to translate complex business objectives into detailed technical requirements and user stories (PRDs), managing a development backlog alongside internal engineering teams.
• Strong understanding and practical…