Digital Marketing Specialist; SEO​/PPC

Digital Marketing Specialist (SEO/PPC focus) role at Euna Solutions

At Euna Solutions, we’re passionate about empowering public sector organizations to make smarter decisions, drive efficiency, and deliver better outcomes. As part of our growing Marketing Team, you’ll take ownership of digital campaign execution and optimization efforts that drive measurable pipeline impact across the buyer journey.

• Own and execute PPC campaigns across Google Ads, Linked In, and other digital channels—managing keyword strategy, ad copy, targeting, A/B testing, budgeting, and performance optimization.
• Own and execute SEO initiatives to improve keyword rankings, grow organic traffic, and support website and content strategy. Includes keyword research, on-page optimization, and analytics reporting, as well as AI/LLM placement.
• Build and deploy digital campaigns across email, webinars, website, and remarketing programs, aligned to buyer journey stages and marketing objectives.
• Track and analyze campaign performance using tools like Google Analytics, ad platform dashboards, and CRM data to provide actionable insights and drive ROI.
• Collaborate cross-functionally with content, product marketing, marketing operations, and sales to align campaign strategy, messaging, and targeting.
• Support ABM programs with account research, audience segmentation, and personalized campaign tactics where applicable.
• Help manage digital marketing vendors and assist with budget tracking and reporting.

• 2–4 years of experience in B2B marketing, with direct experience in PPC, SEO, and digital campaign execution;
  SaaS experience is a strong asset, especially in freemium B2B.
• Proven track record of managing paid media campaigns (e.g., Google Ads, Linked In Ads) and optimizing for performance metrics like CPC, CTR, conversion rate, and ROAS.
• Solid understanding of SEO principles and experience with tools such as Google Search Console, SEMrush, Ahrefs, or Moz.
• Hands-on experience with Google Analytics, ad platforms, and marketing automation systems (e.g., Pardot, Hub Spot).
• Experience using Salesforce or another CRM to track campaign engagement and influence on pipeline.
• Excellent organizational and communication skills; comfortable managing multiple projects with cross-functional teams.
• Results-driven and proactive, with a strong analytical mindset and desire to improve campaign performance through testing and iteration.

• PPC Management & Optimization
• SEO & Content Performance
• Digital Campaign Strategy & Execution
• Data Analysis & Reporting
• Cross-Functional Collaboration
• Project & Time Management
• Marketing Technology Fluency
• Growth-Oriented Mindset

This position will be hybrid with 3 days/week in our Oakville, ON office. (Tuesday, Wednesday and Thursday)

At Euna Solutions, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunity for professional growth and advancement.

Here are some of the perks that Euna employees enjoy:

• Competitive wages. We pay competitive wages and salaries, and we only expect an honest 40-hour week for it.
• Wellness days. Euna Employees enjoy 2 extra days off in the summer to extend long weekends! Extra days to decompress and spend time doing the things you love.
• Community Engagement Committee. Our community engagement committee looks for ways to give back to our local communities through time, gifts and skills.
• Flexible workday. We understand that what a workday looks like differs by employee and the role requirements. Through our interview process we’ll work with you to ensure it’s a fit for you and the specific role you’re interested in.
• Benefits. Ask us for a copy of our health and dental benefits!
• Culture committee. Celebrate at every occasion with the culture team! They make sure that our team’s culture is bustling with frequent fun events for holidays and special occasions, as well as for miscellaneous fun.

Euna Solutions is a leading provider of…