Brand Ambassador

The Brand Ambassador & Community Events Representative is responsible for expanding Culligan’s local presence by building relationships within HOAs, community organizations, home shows, festivals, and other neighborhood-based events. This role serves as a trusted representative of the Culligan brand, educating homeowners on water quality solutions, creating meaningful community engagement, and generating high-quality appointments for the sales team. Through consistent outreach and professional event execution, this position helps strengthen brand awareness, reduce reliance on digital lead generation, and create scalable field-marketing channels that support long-term growth.

Key Responsibilities

• Schedule, coordinate, and represent Culligan at HOA meetings, home shows, festivals, community events, and other local outreach opportunities.
• Deliver concise, engaging educational presentations that help homeowners understand water quality concerns and the value of Culligan solutions.
• Proactively engage homeowners through one-on-one conversations, share the Culligan story, answer basic questions, and promote free water testing opportunities.
• Generate qualified, high-intent appointments for the sales team by identifying homeowner needs and capturing accurate lead information.
• Build and maintain relationships with HOA board members, property managers, community leaders, and event organizers to create repeat engagement opportunities.
• Represent Culligan with professionalism, credibility, and enthusiasm at all community events, presentations, and customer interactions.
• Maintain consistent outreach activity, event coverage, and follow-up across assigned markets to support lead generation and brand visibility goals.
• Track event activity, homeowner engagement, appointment generation, and lead quality to help evaluate event effectiveness and future opportunities.

Qualifications

• High school diploma/GED required; bachelor’s degree preferred.
• A valid driver’s license and your own transportation.
• Excellent communication, presentation, and interpersonal skills with the ability to engage individuals and groups confidently.
• Highly organized and able to manage multiple events, schedules, follow-up activities, and market priorities.
• Ability to work a flexible schedule, including occasional evenings or weekends, based on event needs.

Compensation

• Hourly wage with a standard 40-hour work week.
• Benefits included, subject to company eligibility requirements.
• Performance bonus opportunities are available based on appointment quality, event activity, and lead generation results.

Behaviors

Enthusiastic :
Shows intense and eager enjoyment and interest

Detail Oriented :
Capable of carrying out a given task with all details necessary to get the task done well

Team Player :
Works well as a member of a group

Dedicated :
Devoted to a task or purpose with loyalty or integrity

Preferred

Growth Opportunities :
Inspired to perform well by the chance to take on more responsibility

Goal Completion :
Inspired to perform well by the completion of tasks

Flexibility :
Inspired to perform well when granted the ability to set your own schedule and goals

Ability to Make an Impact :
Inspired to perform well by the ability to contribute to the success of a project or the organization

Job Security :
Inspired to perform well by the knowledge that your job is safe

Education Required

High School or better.

Experience Required

1 year:
Sales experience

Licenses & Certifications Required

Drivers License Non-CDL

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.