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Inside Sales Executive; AST – Remote

Remote / Online - Candidates ideally in
City Of London, Central London, Greater London, England, UK
Listing for: Citation Ltd
Remote/Work from Home position
Listed on 2026-01-07
Job specializations:
  • Business
    Business Development, Client Relationship Manager
  • Sales
    Business Development, Client Relationship Manager
Salary/Wage Range or Industry Benchmark: 80000 - 100000 GBP Yearly GBP 80000.00 100000.00 YEAR
Job Description & How to Apply Below
Position: Inside Sales Executive (AST) – Remote
Location: City Of London

At Citation, we offer something unique for both our colleagues and clients – an opportunity to grow, thrive, and succeed like nowhere else. As we celebrate 30 years of excellence, our focus remains on growth, investment, and service quality.

We’re one of the UK’s biggest providers of Health & Safety, HR, Employment Law, and ISO services. But what really sets us apart is our people. At Citation, we bring our personalities to work, not just our expertise.

With year-on-year double-digit growth, this is your chance to join a fast-moving business that values vision, determination, agility, and a knack for building great relationships.

We’ve built our success without cutting costs or creating bureaucracy. Instead, we prioritise actions over politics, empowerment over micro-management, and innovation over hierarchy. We are leaders who love what we do – and we want you to share in that passion.

This is a truly exciting time to become part of Citation. With over 110,000 clients who love and rely on us across the group – and 15 business acquisitions in just three years – our ambition for growth has no limits.

We’re also backed by KKR, Hg Capital, and Harbour Vest, three of the world’s most respected private equity investors. Their new investment strengthens our position, ensuring stability and providing a solid foundation for even greater success over the next 3–5 years and beyond.

The role

As a Client Sales Executive you’ll play a vital role in our journey of empowering businesses. By engaging with our existing clients, you’ll uncover their unique needs and showcase how Citation’s additional services can drive their success.

Key Responsibilities

  • Client Engagement:
    Connect with our established client base to understand their business challenges and recommend tailored solutions.
  • Relationship Building:
    Build and nurture trusted relationships, becoming a go-to advisor for clients seeking to grow and succeed.
  • Solution Selling:
    Showcase how Citation’s range of services can bring lasting value to their businesses, delivering compelling, client-focused pitches.
  • Objection Handling:
    Address concerns with professionalism, clarity, and confidence, positioning our services as essential to their goals.
  • Pipeline Management:
    Stay organised and efficient by tracking and managing your leads through our CRM tools, ensuring a targeted and effective sales approach.
  • Collaborative Success:
    Work closely with internal teams, aligning on strategies to deliver exceptional outcomes for both Citation and our clients.

What Makes You Perfect for the Role? We’re looking for someone with the drive and skills to make an impact:

  • Proven Sales

    Experience:

    A successful track record of meeting or exceeding targets in a sales environment.
  • Client-Focused Mindset:
    The ability to step into the client’s shoes, identify their needs, and offer transformative solutions.
  • Exceptional Communication

    Skills:

    Confidence, clarity, and adaptability to connect with diverse audiences.
  • Resilience and Drive:
    You’re goal-oriented, motivated by challenges, and thrive on achieving success.
  • Tech-Savviness:
    Comfortable using CRM systems and digital tools to manage pipelines and streamline communication.

Why Join Citation in 2025?

This isn’t just another sales role – it’s an opportunity to be part of something bigger. As we celebrate 30 years of empowering businesses, Citation continues to combine stability with a forward-thinking, ambitious vision for growth. Here’s why now is the perfect time to join:

  • 30 Years of Trust and Leadership:
    For three decades, we’ve been at the forefront of compliance and business services, trusted by 60,000+ clients nationwide.
  • Empowerment and Impact:
    Your work directly helps businesses overcome challenges, achieve their goals, and thrive in a complex world.
  • Innovation at Our Core:
    As a company that continuously evolves, we’re always looking for ways to do things better – for our clients and our teams.
  • Collaborative and Purpose-Driven Culture:
    Be part of a team that values your ideas, celebrates teamwork, and shares success.
  • Future-Ready Opportunities:
    As we build on 30 years of success, our plans for growth offer exceptional opportunities for career progression
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