Senior Product Manager II Traffic)

Position: Senior Product Manager II (Growth & Traffic)
Accountabilities

• Analyze traffic performance, customer behavior, and market insights to identify growth opportunities and build compelling business cases for investment.
• Align executives and marketing leaders around acquisition strategies, priorities, and measurable growth objectives.
• Oversee day-to-day job distribution operations, including the real-time cost-per-click (CPC) bidding engine, API partner integrations, attribution systems, and click-quality controls such as bot detection and fraud quarantine.
• Own the Joblist traffic-arbitrage channel, managing Google bidding strategies and return on ad spend (ROAS) targets while optimizing it as a traffic source for the broader marketplace.
• Partner with Engineering to define and execute the long-term growth technology roadmap, identifying scalability challenges and prioritizing platform investments.
• Lead experimentation across customer-facing experiences and acquisition journeys, using research and performance data to determine what to test and improve.
• Identify and resolve growth and onboarding bottlenecks, helping teams make informed product decisions in complex and ambiguous environments.
• Coach and mentor product managers and cross-functional partners, strengthening growth strategy, execution, and decision-making capabilities.
• Define, monitor, and report on key growth metrics, including traffic growth, conversion rates, customer acquisition cost (CAC) relative to lifetime value (LTV), and retention.
• Continuously optimize acquisition channels and user journeys to improve traffic quality, conversion, and long-term marketplace performance.

Requirements:

• At least 8 years of product management experience, with a strong track record of driving traffic growth, revenue, and user acquisition at a senior or principal level.
• Experience working directly with marketing executives and sharing responsibility for acquisition goals, strategies, and budgets.
• Deep understanding of marketing technology (Mar Tech) integrations, SEO, paid media attribution, programmatic landing pages, and personalized user journeys.
• Strong expertise in web analytics, user behavior modeling, and experimentation methodologies.
• Ability to translate data and customer insights into product strategies, investment priorities, and measurable business outcomes.
• Proven ability to build trust across cross-functional teams, resolve competing priorities, and influence stakeholders without direct authority.
• Experience coaching and mentoring mid-level product managers.
• Strong strategic thinking, analytical skills, communication, and decision-making capabilities.
• Bachelor's or master's degree in Business, Computer Science, Marketing, or a quantitative discipline, or equivalent professional experience.

Preferred qualifications:

• Hands-on experience with custom media attribution solutions, predictive lifetime value (LTV) models, or programmatic SEO.
• Experience leading growth initiatives across multiple brands, markets, or geographic regions.

Benefits:

• Annual starting salary range of $,000 USD.
• Remote work opportunity within the United States.
• Additional benefits and perks are not specified in the provided job description.