Design Lead - WFH

Role & responsibilities

Own website design and conversion-focused digital experience

• Design and maintain all pages of the Wilder Home e-commerce site: homepage, collection and product pages, landing pages, and content hub, within the established design system and brand guidelines.
• Create high-fidelity mock-ups and page frameworks, grounded in e-commerce UX best practices and CRO research, and hand off developer-ready specs.
• Partner with Digital/IT on responsive implementation, ensuring design intent survives across desktop and mobile.
• Design product configurators, swatch and material presentations, and modular-layout visualizations that help customers understand and customize the product.
• Use analytics, heatmaps, and A/B test results to iterate on page design; treat conversion data as design feedback, not a separate discipline.
• Ensure all digital experiences meet WCAG 2.1 AA accessibility standards and AODA requirements.

Produce and manage all digital content

• Create engaging content for product launches, promotional events, and always-on campaigns: email, paid and organic social, display, video cutdowns, and site banners.
• Design content with AI-era discoverability in mind: clear visual hierarchy, structured layouts, and imagery that supports how AI search engines and answer engines parse and cite pages.
• Plan and manage content production timelines against the brand launch calendar, keeping project trackers current for stakeholder visibility.
• Collaborate with the creative production team on photography and video requirements, including shot lists, set and interior styling direction, and lifestyle content.
• Monitor content and campaign performance and use the data to sharpen future creative.

Support onboarding on retailer platforms

• Own the creative asset packages required to onboard Wilder Home sofas on retailer platforms such as Costco, Lowes, Home Depot, Wayfair, and Amazon.
• Adapt hero imagery, lifestyle photography, dimension diagrams, and feature callouts to each retailers image specifications, template requirements, and style guides.
• Design enhanced content (A+ content, below-the-fold modules, comparison charts, and rich media) that communicates the modular system, materials, and configuration options within each platforms constraints.
• Build reusable asset templates per retailer so new SKUs, colorways, and configurations can be onboarded quickly without rebuilding from scratch.
• Partner with the e-commerce and sales teams on syndication timelines, asset submission, and retailer feedback rounds, and maintain a per-retailer spec reference so requirements stay current.
• Audit live retailer listings periodically for image quality, accuracy, and brand consistency, and refresh assets as the product line evolves.

Apply AI-assisted design and production workflows

• Use generative and AI-assisted tools (Adobe, Claude Design, and comparable platforms) for concepting, image extension, retouching, versioning, and resizing with human judgment as the final quality gate.
• Build repeatable, template-driven production systems so high-volume asset needs (channel resizes, seasonal refreshes, retail variants) do not bottleneck on manual work.
• Maintain clear standards for where AI-generated imagery is and is not acceptable, protecting product accuracy and brand integrity.
• Stay current on AI design tooling and evaluate new capabilities against real production needs, recommending adoption where it genuinely improves output or speed.

Design offline and physical brand assets

• Design print collateral that extends the brand into the physical world: swatch kits and material sample packaging, lookbooks, product care guides, in-box inserts, and unboxing touchpoints.
• Create signage and environmental graphics for showroom displays, retail…