Application Engineer - LA

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Sales-California Full Time El Segundo, CA, US

Salary Range: $ To $ Annually

Consultative. Technical. Customer-Focused

The Application Engineer reports to the Regional Director and collaborates with the sales and engineering teams to develop and execute team selling strategies. The Application Engineer is responsible for the technical win, securing the customer’s confidence and trust in Beckhoff products and technologies. They do this by bringing Beckhoff technology to life, sparking innovation through customer engagement; whiteboarding, technology discussions, and product demonstrations.

This individual must have a deep understanding of industrial automation equipment including, but not limited to PLCs, motion control, robotics, fieldbus systems, and HMIs, as well as working collaboratively in a customer facing, team selling environment.

Key Responsibilities

Technical Sales & Customer Engagement

• Work as part of the Regional Sales Team to develop and execute team-selling strategies
• Develop and deliver discovery-driven product demonstrations
• Empower and guide customers during prototype and development phases
• Advise customers on the selection, use, maintenance, and training of technology

Application Engineering & Problem Solving

• Proactively drive technical issues to resolution
• Provide technical input on project proposals and Bills of Materials (BOMs)
• Apply technical expertise and creative problem-solving to customer applications
• Support customers in implementing solutions that meet their operational needs

Project Management & Documentation

• Document and record customer activities using established methods and tools
• Manage priorities and timelines effectively
• Support collaboration between Sales, Engineering, and customers
• Navigate conflicts and facilitate successful project outcomes

Disclaimer: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. The company reserves the right to modify duties or assign additional responsibilities as necessary to meet business needs. Other duties as assigned.

What Makes This Role Unique

• Customer-Centric Innovation:Help customers transform ideas into successful automation solutions.
• Technical & Commercial Impact:Combine engineering expertise with consultative sales to influence key business decisions.

What We’re Looking For – Required

Skills & Qualifications

• Bachelor of Science in engineering or related technical field from a four-year college or technical school; or equivalent combination of education and experience, 2-5 years’ experience.
• Experience with programming languages IEC 61131-3 (object-oriented extension), C#, C++, etc. Python, objective C-programming knowledge a plus.
• Understanding of PLCs, motion control, robotics, distributed I/O, fieldbus systems (EtherCAT) and HMI technologies.
• Experience with Windows, IT-networking, and Microsoft Office applications.
• Self-starter with a results-driven personality.
• Strong analytical and reasoning skills to participate in a fast-paced, action-oriented team.
• Ability to work in a high stress environment while maintaining professionalism.
• Excellent written and oral communication skills with the ability to present to customers, company wide, and/or at departmental meetings.

Work Location

This is a fully remote position. Team members can work from anywhere in the Los Angeles area. The Beckhoff Los Angeles office is available as a resource for hosting customer trainings, events, and team collaboration as needed. This approach ensures strong customer engagement and effective teamwork, balanced with…