Audience Engagement Manager

Job Description

This role is based in our Blackfriars office, London

The role of Audience Engagement Manager, Super Return offers an intelligent, organised individual with excellent interpersonal skills the opportunity to build the community of, and manage relationships with, key VIP groups such as institutional investors (LPs) and other key stakeholders for the Super Return portfolio. This role involves growing audience numbers and engagement, delivering onsite and add-on targets for VIP numbers, regular international travel and supporting any projects related to audience engagement.

The successful candidate will play a role in supporting and contributing to the growth across multiple portfolios; predominantly in the Private Markets sector. The position is best suited to a self-motivated and confident individual who is happy to work individually and as part of a team and is willing to get involved in driving the community build and a VIP offering.

The Audience Engagement Manager is a motivated, resourceful, and responsible individual who relishes working in a fast-paced environment on multi-event portfolios. This role will be reporting to the Head of Audience Engagement and we are looking for someone who is a proactive, highly organized, outgoing professional, a real team player, and has excellent communication skills.

• Reporting to:
  Head of Audience Engagement
• Team Size: 10

Key responsibilities:

• Contribute to the expansion of the audience within the events that you work on (LPs/VIPs and key influencers) using email, research, relationship building and your network.
• Utilising email design best practice and our ‘Tone of Voice’ copywriting principles to maximise conversions.
• Liaise with the wider Audience Engagement team, conference producers, sales team members, marketing, speakers and sponsors to identify key industry community members and VIPs to invite to our events.
• Identify and contact selected qualified individuals to confirm attendance and secure their participation in various structured networking and/or social formats.
• Ensure VIP confirmations are logged and uploaded to the system (Visit)
• Meet audience and facilitation targets, as agreed by the Head of Audience Engagement.
• Meet and greet VIPs onsite at each event, ensure they are looked after, and participate in the proposed networking/social/sponsored programs.
• Ensure that VIPs have a superior customer experience pre-event, onsite and post-event.
• Build strong relationships with VIPs to create brand commitment and loyalty.
• Ensure successful delivery of private functions such as VIP Dinners, Breakfast Briefings, and 1-to-1 Meetings
• Collect feedback and suggest improvements pre-event, onsite and post-event.
• Help develop the online community through digital media channels.
• Work closely with VIPs to understand their needs, who they want to meet, what they want to know.
• Keeping year on year tracker updated and sharing weekly updates with relevant team members
• Validate the eligibility of incoming requests for VIP (and other key stakeholder) passes.
• Work with event sponsors to identify key VIPs or stakeholders to expand audience and leverage their networks or connections.

• Excellent interpersonal skills and phone manner
• Organised, good time management skills and ability to multi-task
• Ability to work under pressure and deliver to timescales
  
  Excellent writing skills
• Hardworking and diligent
• Excellent team player
• Degree level or equivalent professional qualification
• This is developmental role. No previous experience required, however advantageous (previous experience could include some finance knowledge and/or event experience)

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take…