Digital Marketing Manager

Digital Marketing Performance Manager
Worcester ( with some remote working)
Salary:
Competitive
 
Four Squared are delighted to be representing a leading professional services business in their search for a Digital Performance Marketing Manager. This is a fantastic opportunity to join a dynamic and growing organisation, where you will play a key role in driving customer acquisition, engagement, and revenue growth through data-driven digital strategies.

About the Role:

As Digital Performance Marketing Manager, you will own the planning, execution, optimisation, and measurement of paid and performance-focused digital channels, ensuring efficient spend and strong ROI. You'll also lead marketing automation initiatives and oversee the development and performance of the company's websites, driving traffic through both organic and paid means.
 
Working closely with the Group Marketing Director, wider marketing team, and external agencies, you'll bring creative ideas and strategic thinking to a newly forming team. Collaboration and stakeholder engagement will be essential as you shape the digital marketing approach.

Key Responsibilities:

Plan, execute, and optimise performance marketing campaigns across paid search, social, display, and programmatic channels
Manage website development, maintenance, and performance
Own budget management, forecasting, and ROI optimisation
Analyse performance data and implement actionable improvements
Develop and test audience strategies, creative variations, and conversion funnels
Lead marketing automation initiatives and deploy appropriate technology
Collaborate across teams to improve conversion rates and user experience
Monitor industry trends and identify growth opportunities

About You:

Degree in Marketing, Business, Analytics, or related field
5+ years' experience in digital performance marketing or growth marketing
Hands-on experience with paid media platforms (Google Ads, Meta, Linked In)
Strong analytical skills and experience with analytics tools
Proven ability to optimise sales funnels and report conversion rates
Knowledge of SEO, CMS (Word Press/Webflow), and CRM systems (ideally Zoho)
Excellent stakeholder management and collaboration skills  Desirable:
 
Experience in professional services or B2B sectors
Familiarity with marketing automation and mentoring junior team members