Paid Specialist | Hybrid​/Remote

Overview

We’re Sleeping Giant Media. A multi-award-winning digital marketing agency on a mission to make digital better. From Folkestone to Europe, we help businesses grow through smart strategy, creative thinking and genuine partnership.

Right now, we’re looking for a Paid Specialist to join our growing team. As a certified B Corporation, we’re proud to be part of a global community of businesses committed to balancing profit with purpose. Our workplace is grounded in equity, transparency and impact, where doing good and doing great go hand in hand.

We believe in flexible working, diverse voices and giving people the space to thrive. If you’re someone who loves learning, tackling new challenges and being part of something meaningful, we think you’ll fit right in.

About The Role

ROLE: Paid Specialist

DEPARTMENT: Client Delivery - Paid Team

RIGHT TO WORK: Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.

NO RECRUITMENT AGENCIES: Please note that we are not seeking assistance from recruitment agencies for this role. We have established relationships with selected partners and will reach out to them directly if support is needed.

WORK LOCATION & FLEXIBILITY: Folkestone, Kent. Hybrid/Remote - We’re open to discussing arrangements that work best for you.

DURATION: Permanent, Full Time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly).

PACKAGE: Starting from £40,000 DOE+Benefits.

We’re proud to be B Corp certified and a Real Living Wage employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate.

THE ROLE

• Develop and execute paid media strategies aligned with client objectives across multiple platforms, including Search Ads 360, Google Ads, Microsoft Advertising, Meta Ads, Linked In Ads, and programmatic platforms, such as Stack Adapt.
• Monitor and optimise campaigns for key performance indicators such as ROAS and CPA.
• Conduct audience research, keyword analysis, and A/B testing to refine targeting and messaging.
• Manage campaign budgets efficiently to maximise return on investment.
• Lead collaboration with Account Management, SEO and Data Teams to ensure integrated strategies.
• Stay ahead of industry trends, implementing new tools, automation, and AI-driven strategies.
• Provide expert insights and recommendations to improve client performance and contribute to business growth.
• Conduct quality assurance checks and ensure adherence to best practices.
• Mentor and support team members, fostering knowledge-sharing and professional growth.
• Represent the company as a thought leader at industry events and client meetings.

THE PERSON

• Be a data-driven, results-oriented digital marketer with a deep understanding of paid media channels.
• You thrive in a fast-paced environment and are comfortable managing multiple projects while maintaining attention to detail.
• Have strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Are highly organised and able to manage multiple priorities and deadlines effectively.
• Possess excellent problem-solving skills and a proactive approach to overcoming challenges.
• Are a strong communicator, capable of explaining complex concepts clearly to clients and internal teams.
• Have experience in leading, mentoring, and inspiring teams to achieve outstanding results.
• Demonstrate a passion for digital advertising and a drive for continuous learning and improvement.
• Work collaboratively with cross-functional teams while also being comfortable operating independently.

REQUIREMENTS

• 5+ years of hands-on experience in paid digital advertising, managing campaigns across Search Ads 360, Google Ads, Microsoft Advertising, Meta Ads, and Linked In Ads.
• Hands-on proficiency in programmatic using Stack Adapt, or similar.
• Proven expertise in both lead generation and e-commerce campaigns.
• Proven experience in a fast-paced digital marketing agency environment.
• Google Ads Certification and Facebook Blueprint Certifications (preferred).
• Proficiency in Google Ads Editor.
• Well-versed in Google Analytics.
• Strong understanding of A/B testing best practices for ad creatives, audience targeting, and bid…