Digital Marketing Executive

About the role

Lycetts Insurance Brokers, part of Benefact Group, is looking for a Digital Marketing Executive to join our Norfolk or Newcastle office.

This role is responsible for driving the company’s digital presence and performance. You will manage and optimise the corporate website, lead search marketing activities across SEO and paid channels, and oversee content development to ensure it is tailored for digital use. The position involves planning and delivering email campaigns, managing analytics and performance reporting, and guiding digital projects that support marketing communications and growth.

You will work closely with external agencies, ensure compliance with brand and regulatory standards, and provide expert digital marketing consultancy across the business.

Working hours: 35 hours per week, Monday to Friday

Duration: Permanent

Location: Norfolk preferred, Newcastle can also be considered. Hybrid working (2 days working from home per week) available upon successful completion of probation.

• Oversee development, maintenance, and optimisation of the company website to ensure it is current, compliant, and aligned with business and marketing objectives.
• Manage all search marketing activities, including SEO and paid campaigns, to maximise visibility and performance.
• Lead content creation and optimisation in collaboration with the marketing team, ensuring suitability for digital channels and audience engagement.
• Administer Google Analytics, track performance, and deliver actionable insights through ROMI reporting.
• Plan, execute, and optimise email marketing campaigns and other digital initiatives that support marketing communications and growth.
• Manage external agencies, ensuring adherence to brand guidelines, technical standards, and regulatory requirements (including FCA compliance).
• Provide digital marketing guidance across the business, monitor competitor activity, and drive enhancements in customer experience and online performance.

• Excellent written and verbal communication skills.
• Strong interpersonal skills with the ability to build effective relationships with colleagues and suppliers.
• Highly organised, with the ability to manage multiple priorities.
• Professional, proactive, and hard‑working team player with strong initiative.
• Well‑suited to an office‑based role within a close‑knit team. The Marketing Team currently consists of seven members.

• CIM Diploma in Marketing or an equivalent professional qualification.
• Previous experience in developing and delivering digital communications.
• Strong planning and project management skills.
• Proven stakeholder management and relationship‑building experience.
• Experience managing external suppliers and agencies.
• Hands‑on experience with SEO and PPC, web content management systems, and/or social media management.
• Working knowledge of design tools such as Canva and Adobe, with the confidence to contribute design feedback.
• Experience managing email campaigns using platforms such as Mailchimp or Campaign Master.
• Experience using social media management tools.
• Experience working with digital marketing agencies to enhance SEO and PPC performance.
• Familiarity with, or experience within, rural, equestrian or high‑net‑worth environments would be beneficial.

• A competitive salary - let's discuss it.
• Hybrid working available upon successful completion of probation.
• Employer pension contribution of 5% rising to 10% after 5 years of membership of the pension scheme.
• Annual Bonus scheme (discretionary based on individual and company performance).
• Life Assurance cover up to 4x salary, and Group Income Protection scheme up to 65% of salary.
• 25 days annual leave plus bank holidays (rising to 26 and 27 for 5 and 10 years’ service respectively).
• Career development opportunities with funded support and financial incentives for all professional qualifications.
• An Employee Assistance Programme with a wide range of benefits helping employees to stay healthy and feel supported.

The Lycetts Group has over 60 years’ experience of providing a comprehensive range of insurance, risk management and financial…