CRM Data Analyst

Full-time / Part-time, 32–38 hours per week

Do you want to turn data and technology into experiences that truly connect with customers? As a CRM Marketing Automation Analyst you’ll play a key role in building and optimizing automated campaigns that strengthen relationships and drive loyalty. With millions of customers across Europe and a rapidly expanding digital landscape, your work will ensure we don’t just communicate—we engage. You’ll help us boost Customer Lifetime Value, turn shoppers into true Action fans, and transform communication from push to pull—making it relevant, personal, and impactful.

Your contribution will shape how we attract, retain, and delight our customers.

As the go-to analyst for CRM, you’ll thrive in a dynamic Scrum environment, leveraging tools like Google Big Query, Databricks, and Looker Studio. Your mission? Transform complex customer data into clear, actionable insights that fuel campaigns, promotions, and retention strategies. By combining data-driven insights with key KPIs, you’ll create strategies that not only look good on paper but deliver measurable impact.

You’ll work hand-in-hand with marketers, product owners, and developers always using data to put the customer at the heart of every decision.

Some examples of your tasks:

• Collaborate with CRM, Marketing, Digital, and Data Engineering teams to embed automation into the customer experience
• Analyze the performance of omni-channel customer journeys and provide recommendations and insights on automation opportunities and improvements
• Build and optimize segmentation strategies based on lifecycle stages and behavioural data
• Set up and monitor A/B tests to improve campaign performance
• Ensure data quality implementation for accurate targeting and reporting
• Create dashboards and reports to track KPIs such as acquisition, engagement, conversion, and retention
• Provide actionable insights on customer preferences and (changes in) customer behaviour across our channels
• Collaborate with the team to build and maintain a central and solid data foundation to create a 360-degree customer view
• Stay up to date with best practices in marketing automation and personalization
• Translating business/CRM/Segmentation needs into new opportunities/roadmap and if needed validate and create testscenario’s

You’ll be part of a data-driven team that values curiosity, initiative, and impact. Whether working from home or our headquarters in Zwaagdijk, your contribution will help us connect with customers in smarter, more personal ways.

With tens of millions of fans across Europe, we keep surprising them week after week. We are constantly expanding the Action brand using a data-driven approach and by working in agile teams.
Customer Insights is a crucial part of Action’s business strategy and plays a key role in continuously improving the customer experience. This team focuses on collecting and analysing customer data to gain in-depth insight into our customers’ buying behaviour and preferences.

The team explores patterns and trends in customer data, leading to valuable insights. These insights are then used strategically to optimize our product selection, marketing initiatives, and shopping and online experience.
Our biggest challenge? One voice and one format, online and in more than 3,000 stores in 13 different countries. Learning new things every day and working with the best colleagues to make our popular brand even more successful is what makes us happy. Does this apply to you, too?

You are enthusiastic about using data to better understand people. You love digging into patterns, asking the right questions, and working closely with stakeholders to find the story behind the numbers. You’re comfortable handling large datasets and skilled at turning analysis into action.

In addition:

• Extensive experience writing SQL and/or PySpark queries and performing exploratory customer data analysis;
  Python skills are a plus
• Familiar with tools like Google Big Query, Looker Studio and Databricks
• Experience with CRM or Marketing Automation platforms and/or campaign management tools (e.g., Salesforce Marketing Cloud, Selligent, Emarsys, Bloomreach,…