Senior Content Designer - Digital Design System

Senior Content Designer - Digital Design System

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We are looking for a Content Designer with strong experience in information architecture, structured content, and multi‑platform documentation to join our design system team. You will be responsible for defining, aligning, and maintaining content across 180+ components, design documentation, engineering documentation (web and native), tokens, and contribution governance.

Content design is about solving real user problems with clear, purposeful information. You will design content that meets real user needs and empower people and AI to understand, navigate, and adopt our design system.

• Content Alignment & Documentation
  • Audit and improve documentation across design, engineering, and user‑facing channels based on user needs and evidence, not assumptions.
  • Create clear, concise, and actionable content for 180+ components, patterns, and tokens.
  • Structure information so users can find what they need, when they need it.
• Naming, Taxonomy & Tokens
  • Develop and maintain naming conventions and taxonomies for tokens and components that make sense to users and support engineering handover.
  • Maintain taxonomies and information structures that scale with the system.
  • Ensure names support searchability and engineering handover.
• Content Architecture
  • Create structured, reusable content designed for humans and AI.
  • Develop schemas, templates, and metadata models across the system.
  • Ensure content is semantically structured for both human understanding, automation and AI‑driven use cases.
• Governance & Maintenance
  • Define contribution guidelines, workflows, and documentation standards.
  • Maintain content quality and consistency over time.
  • Work closely with design, engineering, and product teams to keep documentation aligned with system updates.
  • Champion content quality, clarity, and inclusivity across all channels.

• 3–7+ years as a Content Designer, UX Writer, Information Architect, or similar role.
• Experience with design systems (preferred but not required).
• Strong skills in structured content, taxonomy, and metadata.
• Excellent writing skills for technical and non‑technical audiences.
• Familiarity with tokens, components, and multi‑platform documentation.
• Experience collaborating closely with designers, engineers, and PMs.
• Ability to ope rationalise content governance and processes.
• Previous experience writing for AI (preferred).

• Annual bonus scheme of up to 20% of base salary.
• Holiday starting at 25 days plus a personal day (plus Bank holidays).
• Private medical insurance.
• 26 weeks maternity and adoption leave (after 1 year’s service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, plus 6 weeks fully paid paternity leave.
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP), free access to a range of experts to support mental wellbeing.

Our vision at Tesco is to become every customer’s favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. We are proud to have an inclusive culture where everyone truly feels able to be themselves. We celebrate diversity and recognise the value it brings.

We are committed to creating a workplace where differences are valued and all colleagues are given the same opportunities. We are accredited Disability Confident Leader and provide a fully inclusive and accessible recruitment process.

We offer flexible full‑time and part‑time working patterns, with a blend of office and remote working. Internally, accommodations can be discussed with the Hiring Manager. Everyone is welcome at Tesco.

London, England, United Kingdom