AEO and SEO Strategist; STE

AEO and SEO Strategist (STE - 12 month contract)

We’re looking for an Answer Engine Optimisation (AEO) Strategist to help us drive visibility and brand presence in the rapidly evolving world of AI‑driven search. You’ll be working to scale our organic search and AEO programs, implementing core SEO tasks, and experimenting with AI optimisation approaches to future‑prove our strategy for growth. In line with Hootsuite's distributed workforce strategy, this flexible work arrangement allows for remote work or a hybrid model.

This role is open to applicants located in Canada and the United States and will report to the Team Lead, Offsite SEO & Channels.
This is a contract role ending in March 2027.

• Develop and execute an AEO and SEO strategy with active engagement across teams to improve Hootsuite’s visibility across answer engines and AI‑driven platforms while supporting core SEO programs.
• Execute AEO and SEO strategies by conducting keyword/topic research, optimising content, and implementing technical fixes.
• Monitor, track and maintain performance dashboards for organic and AI‑powered search channels.
• Optimise content for AI‑driven platforms (e.g., Gemini, ChatGPT, Perplexity, Bing Copilot) to enhance visibility and relevance in emerging search results.
• Collaborate with cross‑functional teams to embed SEO and AEO best practices into broader marketing initiatives and content strategy.
• Stay ahead of industry shifts in AI and search by recommending experiments, innovations, and tactical improvements that drive traffic growth and conversion.
• Perform other related duties as assigned.

• Demonstrated years of experience in SEO with a proven track record of delivering measurable results (AEO experience is an asset, but a passion to learn is essential).
• Proficiency in GA4 for analysis, reporting, and insights.
• Familiarity with SEO tools such as Google Search Console, Google Tag Manager, Ahrefs, Screaming Frog, and similar.
• Understanding of HTML and JavaScript basics for on‑page optimisation.
• Ability to work with minimal oversight, proactively identifying solutions and moving projects forward.
• Analytical mindset, with a balance of creativity and experimentation.
• Curiosity about the future of search and the role of AI, with willingness to invest time in learning and testing new approaches.
• Commitment to results: consistently achieves results, demonstrates high performance, and challenges self and others to deliver outcomes.
• Curiosity: shows up curious, seeks new inputs, and considers different perspectives.
• Resilience & adaptability: can effectively cope with change, finding ways to advance work and projects.
• Self‑development: is personally committed to, and actively works to continuously improve.

• Solution seeker: focused on tackling new challenges, solving problems, and moving the business forward without waiting to be asked.
• Lifelong learner: has a growth mindset, learning, experimenting, and sharing what works.
• Resilient adapter: brings a thoughtful, calm approach and a focus on finding new opportunities.
• Intentional collaborator: builds positive relationships across the business, fostering new opportunities.
• Critical challenger: trusts the team to ask difficult questions to reach the best outcome.
• Active communicator: listens actively and communicates ideas and information clearly, inclusively, and proactively.
• Integrated thinker: looks beyond role to understand how team’s work drives broader goals.
• Accountable owner: takes pride with a mindset of ultimate accountability.
• Bar‑raiser: steps up to help the team grow and succeed, even when beyond expectations.

Pay Ranges
Canada: $78,400–$109,800 CAD
U.S.: $83,100–$116,300 USD

Hootsuite uses artificial intelligence (AI) to support our recruitment process. These tools may assist with screening and assessing applicants and/or summarizing interview feedback. All final hiring decisions are made by human decision‑makers who use their professional judgement to review and evaluate relevant candidate information in addition to AI outputs. For more information about how we use AI and your rights, please see our Careers Privacy Policy.

Mid‑Senior level

Full‑time

Marketing and Sales