Senior Specialist, Digital Marketing

Senior Specialist, Digital Marketing

Join to apply for the Senior Specialist, Digital Marketing role at Northbridge Financial Corporation
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As a Senior Specialist in Digital Marketing, you’ll use your deep understanding of demand generation, lead attribution, and CRM‑driven engagement to support our CRM strategy and help accelerate customer growth. You’ll help design and execute integrated campaigns, optimize our website performance, and manage paid media initiatives to help us reach and convert new customers. You’ll also collaborate with internal teams and external agencies to ensure seamless execution and measurable results.

Our Digital Marketing team is passionate about marketing and technology. They thrive on data‑driven decision‑making, love optimizing customer journeys, and bring a balance of strategic thinking and hands‑on execution.

• Help develop and execute lead nurturing programs within our CRM to convert prospects into loyal customers.
• Implement and refine CRM automation workflows to improve marketing efficiency.
• Monitor and optimize website performance, ensuring fast load times, mobile responsiveness, and SEO best practices.
• Implement conversion rate optimization (CRO) strategies by testing and refining user journeys.
• Manage our website tracking infrastructure, including Google Tag Manager and GA4, to ensure accurate data collection.
• Oversee the strategy and execution of Search Engine Marketing (SEM) and paid media campaigns across platforms like Google, Meta, and Linked In.
• Analyze campaign performance to provide data‑driven insights and recommendations for improvement.
• Report on key performance metrics to inform business decisions and identify growth opportunities.
• Collaborate with external agencies to ensure our marketing strategies and goals are aligned.

• Post‑secondary education in digital marketing or a related field.
• A minimum of 5‑7 years of experience developing and executing multi‑channel customer acquisition strategies, including paid media, SEO, and partnerships.
• Significant experience with Microsoft Dynamics (or Salesforce).
• Proven ability to generate qualified leads and optimize the full customer journey.
• Strong command of performance marketing tools such as Google Ads, Meta, and Linked In Ads.
• Proficiency in using data and KPIs to measure campaign effectiveness.
• Solid understanding of reporting suites, including Google Analytics and Google Data Studio.
• Familiarity with attribution modeling and funnel reporting is an asset;
  Power BI experience preferred.
• Experience with partner marketing programs is a strong plus.
• Experience with AI‑driven marketing tools or personalization engines would be an asset.

• Hybrid work: flexibility of working from home and the office 50/50.
• Competitive compensation plus employee share purchase plan, pension, RRSP, and staff insurance discounts.
• Well‑being matters: flexible health benefits, wellness programs, early leave days, and recognition programs.
• Career growth: education assistance for CIP, FCIP, CRM, and other courses, plus leadership training and mentoring.
• Community impact: donation matching and team volunteer days.
• Referral program that increases your chances of interviewing by 2x.

Northbridge Financial is a leading commercial property and casualty insurance provider, proudly 100% Canadian and owned by Fairfax Financial. We serve through our Northbridge Insurance, Federated Insurance, and Tru Shield Insurance brands. Our employees are dedicated to understanding the needs of our customers and go above and beyond to help Canadian businesses have a safer and brighter future. We put people first and are committed to creating an inclusive workplace for all.

If you want to join a team that believes in working hard, having fun at work, and making a difference, Northbridge is the right place for you.

We embrace and celebrate you and are committed to creating an inclusive workplace for all! No matter who you are or what makes you unique, we welcome you. Please let us know how we can assist or accommodate you during the selection process.