Paid Search & Social Manager; Remote

Join to apply for the Paid Search & Social Manager (Remote Canada) - Future Opening role at Directive
.

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation—a marketing methodology developed by us—which focuses on SQLs and customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvement opportunities.
• Drive referrals via client relationships and professional network.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Understand the value of Programmatic campaigns.
• Responsible for personal productivity and utilization.
• Work with Associate Director to ensure internal and client goals are being achieved.
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and Linked In Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI.

• 3+ years experience working at a performance/digital marketing agency.
• Experience working specifically with B2B SaaS/tech clients in an agency setting.
• Deep expertise in paid search and paid social advertising campaigns:
  Google Ads, Facebook Ads, Linked In Ads.
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, Linked In Campaign Manager.
• Strong understanding of PPC principles: keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions.
• Ability to drive results and measure via OKR.
• Proven and measurable success with mid‑market or enterprise accounts.
• Unique perspective on how to drive value for SaaS.
• Ability to translate and articulate strategy and tell stories with data.
• Competitive and curious; a true problem solver.
• Ability to organize, prioritize and manage multiple projects simultaneously.
• Meticulous attention to advertising details.
• Occasional travel to visit clients once per year or as needed.

• Living wage at Directive.
• Medical, dental, vision plans, disability, and life insurance coverage.
• Employer‑paid health plan for you and employer contribution for dependents.
• Mental health support: access to certified therapists through Spring Health and membership to Headspace.
• Physical health:
  Gympass membership.
• Unlimited PTO, Paid Company Holidays, Your Birthday Off, End of Year Recharge (Dec 24 – Jan
  1), Paid Parental Leave.
• Traditional and Roth 401(k) with 3% company match.
• Annual bonus based on tenure.
• Annual anniversary trip with peers and leadership.

Directive is a remote‑first company. Eligible employees can work from anywhere in the US, Canada, UK, or Australia with proper authorization. This role is 100% virtual, collaborating primarily via Zoom and Slack. Applicants must have reliable internet, a computer, and the ability to remain stationary for extended periods.

Directive is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodations may be made for qualified individuals with disabilities. If you require accommodations, contact ca