Digital Marketing Analyst

Have you done digital marketing at a company in the past, but the company just wasn't the right fit for you? Maybe they didn't utilize your natural gifts & talents as much as you wish they would have. Or maybe you enjoyed the work, but didn't like driving to their office every day. Perhaps you're a freelancer who is passionate about marketing, but finding good long‑term clients, trying to collect payments, and all that "business management" stuff isn't your thing
.
Do you desired the freedoms that come with being an independent business owner
, but appreciate the rewarding work and steady, predictable income from a great marketing job
?

Enjoy the best of both worlds by becoming a marketing subcontractor at Proven Results Agency! We are a real company based in Winkler, Manitoba for the past 17 years and our team of 7 people works online from our home offices. My name is George Krahn; as the founder of this agency, I have deliberately chosen to move away from the traditional employer/employee model where we would all drive to a central physical office to work.

We are a virtual marketing agency with an incredible team of marketing subcontractors in Manitoba, Alberta, British Columbia, and in a couple of locations in Mexico. Each of us works independently from our remote offices
, yet we all collaborate very well on Zoom calls and chats & comments in our project management system. To make communication on projects more efficient, our team works at the same time for 4 hours each day from 10:00 am to 3:00 pm, which we call our core hours. Beyond that, as a team member, you have the flexibility to choose your own work hours and get your work done when you are most productive
. We typically work up to 35 hours per week. When we are able to, we occasionally meet in person for fun activities to spend time together outside of work. We are in need of a full‑time person to fill the role of Digital Marketing Analyst.

This role of Digital Marketing Analyst is to analyze, optimize, and regularly report on digital advertising accounts, call tracking, and CRM systems for a variety of companies that are clients of our agency. Here’s a quick video overview of the "Analyst" type of person we are looking for.

The ideal person would already be somewhat familiar with tasks such as split testing ads and other account maintenance tasks. That means reviewing which ads performed best, pausing the worst ads, and adding new ads to be tested. It’s also reviewing what people searched for and adding irrelevant keywords to the ad campaigns. Activities such as analyzing the client’s ad accounts would be a key part of this role.

Our complete lead generation system integrates call tracking and a CRM system, so analysis of those systems would be included in your responsibilities. Making data‑informed decisions and implementing changes in the ad accounts based on the trends & patterns identified would be essential for success in this role. During busier times when there is more demand for new ad campaigns, you would assist the Digital Marketing Manager in building out ad campaigns on Google, Meta (Facebook & Instagram), Linked In, and possibly other ad platforms.

That involves doing research on the client’s product or service, brainstorming the text of the ad, adding images or videos to the ad, and choosing the best page of their website to send a person to when they click or tap on the ad. You would eventually have direct communication with the client by email and on Zoom video calls.

You would share the responsibility for their account with the other team members at our agency and manage it well to achieve the client's goals.

Full training on our approach & our systems is provided by our agency using our growing library of training videos & written procedures for our processes & systems, as well as one‑on‑one Zoom calls & messaging to answer…