SEO Analyst

Ever Ranked #1 for "Impossible" Keywords? We Should Talk.

Because at Digital Shift, SEO isn't just about rankings – it's about transforming businesses.

Picture this:
You wake up to find your latest SEO strategy has just pushed a small family business past their local competitors. Their phone is ringing. Their calendar is filling up. And you? You're just getting started with your morning coffee.

That's a typical day at Digital Shift, where SEO analysts don't just crunch numbers – they change lives.

If you live and breathe SEO, and:

• Your browser history is filled with Search Console and Ahrefs tabs
• You get excited about algorithm updates (even the scary ones)
• You've ever celebrated a featured snippet like it was your birthday
• You believe data tells stories that transform businesses

...then we need to talk.

Here's What You'll Actually Do Here:

Are you a data-driven strategist passionate about optimizing search engine visibility and driving measurable results? Do you excel at leveraging SEO to enhance digital footprints and create competitive advantages?

If you're ready to unleash your SEO expertise in a role where analysis meets action, we want you on our team!

Join us as an SEO Analyst and play a pivotal role in shaping our digital landscape. At Digital Shift, you'll deploy your analytical skills and deep knowledge of SEO practices to amplify our clients' online presence and ensure their content reaches and resonates with their target audiences. Your efforts will directly help convert visitors into paying customers, employing cutting-edge tools and data-driven insights.

In this vital role, you'll lead our SEO initiatives—from conducting thorough keyword research and executing robust local SEO strategies to optimizing content and monitoring performance metrics. Your contributions will significantly enhance our clients' digital strategy and search engine rankings.

Step into a role at Digital Shift where your expertise makes a tangible difference every day.

Responsibilities:

• Conduct targeted keyword research using tools like Ahrefs, Semrush, Keyword Planner, and Moz.
• Perform competitive analysis to identify content gaps and areas for enhancement.
• Optimize web pages crafted by our content team, employing advanced on-page SEO techniques.
• Monitor key SEO metrics such as organic traffic, conversion rates, and time spent on page.
• Produce reports on performance metrics, aligning them with our SEO goals and benchmarks.
• Implement local SEO and link-building strategies, managing backlinks to boost online authority.
• Stay abreast of SEO trends and continuously update your skills with new tools and practices.

Requirements:

• 2-3+ years of solid experience as an SEO Analyst or in a similar role within digital marketing.
• Expertise in using SEO tools and platforms, with a strong grasp of keyword research, XML sitemaps, and webmaster tools.
• A strong understanding of search engine algorithms, ranking factors, and best SEO practices.
• Proven analytical skills to interpret data and make informed, strategic decisions.
• Experience with Google Business Profile optimization and familiarity with HTML, JavaScript, and advanced SEO techniques is preferred.
• A degree or diploma in Marketing, Business, or a relevant field.

This position is full-time and remote, and it is important that you are motivated, self-driven, and can meet deadlines while being responsive and connected using project management and team tools.

About Digital Shift

Since our founding in 2007, Digital Shift has embraced a distinct approach to digital marketing. We cut through the typical agency nonsense, focusing instead on result-driven teams and fostering strong relationships that drive success. Our team is committed to creating an inclusive environment where diverse voices are not only heard but are also integral to our success. We collaborate to empower home service businesses in Canada and the US by helping them turn online searchers into customers.

The Perks of Shifting with Us:

• Full remote work flexibility
• A team that treats you like a strategic partner, not just an employee
• Opportunities to directly impact local businesses' success
• A culture where "that's how we've always done it" is…