CRM & PD Strategy Manager - Pet Nutrition

CRM & 1PD Strategy Manager - Pet Nutrition

Join Mars as a CRM & 1PD Strategy Manager for Pet Nutrition. The role is based in Bolton with regular in‑office collaboration. Flexibility is a key enabler, supporting occasional remote work while ensuring business outcomes and personal needs are balanced.

• Bachelor’s Degree in Marketing, Data Analytics, Business Administration, or a related field.
• 5‑7 years minimum experience with deep expertise in CRM, digital strategy, and audience insights.
• CRM Experience (Salesforce Marketing Cloud) is a must.
• Demonstrated experience in complex project leadership and project management.
• Proven experience managing external agencies, partnerships, data partners, and marketing technology vendors.
• Experience partnering with digital functional IT teams and enthusiasm for technology platforms and solutions.
• Prior audience‑driven campaign execution experience, preferably within CPG, eComm and/or Direct to Consumer.
• Strong analytical skills with a passion for leveraging data to drive marketing strategies.
• Ability to steward end‑to‑end processes for data acquisition, data flow, quality audits, and audience activation by partnering with cross‑functional teams and agency partners.

• Lead the overall digital strategy for 1PD acquisition and utilization for Pet Nutrition Canada.
• Oversee the implementation, configuration, and ongoing management of Salesforce Marketing Cloud (SFMC) to ensure optimal performance and user adoption.
• Accelerate 1PD collection efforts in partnership with the NA COE team, including designing and scaling brand and portfolio recruitment programs and tools.
• Oversee brand and portfolio‑led email and SMS programs, including broadcast and trigger campaigns to enhance customer engagement.
• Optimize and further develop brand‑led CRM programs, focusing on retention and loyalty initiatives.
• Partner with marketing teams to develop a comprehensive CRM strategy aligned with business objectives, leveraging 1PD to advise brand teams on recruitment planning.
• Own external agency partnerships, including strategy & creative briefing, SSO, CRM, and CDP; align SOW deliverables and SLAs for successful execution.
• Collaborate with Global Transformation teams to set up a mutualized technology stack centered around CRM and CDP integration.
• Formulate a comprehensive 1PD data strategy to enhance marketing across recruitment activities.
• Analyze customer data to derive actionable insights that inform marketing strategies, campaign development, and audience engagement initiatives.
• Create and maintain dashboards and reports to track KPIs and measure the effectiveness of marketing initiatives.
• Provide training and support to team members on SFMC functionalities and best practices.
• Ensure compliance with data privacy regulations and internal policies, maintaining the integrity and security of customer data.

• Work with over 140,000 diverse and talented Associates guided by the Five Principles.
• Join a purpose‑driven company striving to build the world we want tomorrow, today.
• Best‑in‑class learning and development support from day one, including access to Mars University.
• An industry‑competitive salary and benefits package, including company bonus.

Seniority level:
Mid‑Senior level |

Employment type:

Full‑time | Job function:
Other | Industries:
Food and Beverage Manufacturing.

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