Digital Marketing Specialist; Website Digital Experience – Client Solutions Group

Digital Marketing Specialist (Website Digital Experience) – Client Solutions Group

Join Macquarie Asset Management in the Client Solutions Group in our digital marketing team, focused on our own website channel. The Digital Marketing team are responsible for growth and digital client engagement for industry-leading products across infrastructure and real assets, green investments, credit, insurance, real estate, public investments and active ETFs through our public-facing websites.

At Macquarie, our advantage is bringing together diverse people and empowering them to shape all kinds of possibilities. We are a global financial services group operating in 31 markets and with 56 years of unbroken profitability. You’ll be part of a friendly and supportive team where everyone - no matter what role - contributes ideas and drives outcomes.

You will play a key role in the strategy, design, execution and measurement of web-based campaigns. This will require working closely with stakeholders to understand requirements, scope solutions into website feature requirements, and partnering with various delivery teams on the execution of these initiatives.

This role is a part of a global team, and will focus on the digital experience for Macquarie Asset Management’s public-facing websites. These websites support clients & prospects (institutional managers, financial advisors, end eligible investors) in understanding our capabilities, as well as other stakeholders such as governments, strategic industry partners and portfolio companies. We do this by developing the strategy for new campaign & content pages, overseeing execution of web changes, monitoring the performance of these sites and developing optimisations to further enhance performance, and partnering with internal stakeholders to develop a backlog of new technical features.

• 4+ years of experience working in a fast-paced Digital Marketing team, with experience delivering web-based campaigns, or in a consulting or related field delivering client-experience focused initiatives
• Bachelor’s degree in marketing, business, technology or a related field
• Understanding of and experiencing working to web best practices, including within UX/UI design, search engine optimisation, conversion rate optimisation, web performance, copywriting, usability and accessibility standards. Experience with relevant tools including (or similar) Figma, AEM, Google Analytics & SEMRush
• Data‑driven mindset, with experience analysing performance of past projects, communicating outcomes to stakeholders, and adapting your approach to the next initiative.

We love hearing from anyone inspired to build a better future with us, if you're excited about the role or working at Macquarie we encourage you to apply.

At Macquarie, you’re empowered to shape a career that’s rewarding in all the ways that matter most to you. Macquarie employees can access a wide range of benefits which, depending on eligibility criteria, include:

• 1 wellbeing leave day per year and a minimum of 25 days of annual leave.
• 26 weeks’ paid parental leave for primary caregivers along with 12 days of paid transition leave upon return to work and 6 weeks’ paid leave for secondary caregivers.
• Paid fertility leave for those undergoing or supporting fertility treatment.
• 2 days of paid volunteer leave and donation matching.
• Access to a wide range of salary sacrificing options.
• Benefits and initiatives to support your physical, mental and financial wellbeing including comprehensive medical and life insurance cover.
• Access to our Employee Assistance Program, a robust behavioural health network with counselling and coaching services.
• Access to a wide range of learning and development opportunities, including reimbursement for professional membership or subscription.
• Access to company funded emergency and backup dependent care services.
• Recognition and service awards.
• Hybrid and flexible working arrangements, dependent on role.
• Reimbursement for work from home equipment.

We are committed to providing a working environment that embraces diversity, equity,…