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SEO Team Lead

Remote / Online - Candidates ideally in
Toronto, Ontario, M5A, Canada
Listing for: LinkGraph
Remote/Work from Home position
Listed on 2026-01-01
Job specializations:
  • IT/Tech
    SEO, Data Analyst
Salary/Wage Range or Industry Benchmark: 5000 - 7000 CAD Monthly CAD 5000.00 7000.00 MONTH
Job Description & How to Apply Below

Hi! We're Link Graph, an SEO software company (and full-service digital agency) focused on engineering products and services that help websites improve their performance on Google. We are a rapidly growing organization with clients from Fortune 500 companies to leading Silicon Valley tech startups, and we're looking to bring on an amazing Head of AI Search to help us propel our growth.

Check out our careers page here:

If you're smart, ambitious, and passionate about working for a tech company, we want to hear from you!

Requirements

This role is expected to work in EST.

We are seeking a senior-level SEO leader with deep expertise in technical SEO and AI-driven search systems to lead strategy, mentor a high-performing team, and drive exceptional results for enterprise clients. This is a highly client-facing role that blends hands-on execution, strategic leadership, and thought leadership in the evolving AI search landscape.

You will own advanced SEO strategy development, guide a team of SEO strategists, and serve as a trusted advisor to clients—particularly at the executive level—while staying ahead of algorithm changes and emerging AI search technologies.

Key Responsibilities

Strategy & Execution

  • Develop and implement advanced SEO strategies, including AI search optimization and enterprise-scale initiatives
  • Analyze search engine algorithm updates and assess impact on client performance and strategy
  • Personally manage and execute strategy for high-value and complex client accounts
  • Lead competitive analysis and market positioning for client campaigns

AI Search

  • Design and execute strategies for Google SGE and AI-powered search experiences
  • Optimize for LLM-driven discovery (ChatGPT, Bing Chat, AI Overviews)
  • Lead entity SEO, knowledge graph optimization, and semantic search initiatives
  • Apply AI content quality frameworks and detection best practices
  • Leverage prompt engineering techniques to improve search visibility

Client Leadership

  • Join client calls alongside the Customer Success team to present strategy, performance, and recommendations
  • Confidently communicate with C-suite and senior stakeholders
  • Proactively address client concerns and reinforce confidence in SEO direction and results

People Leadership

  • Manage, mentor, and develop SEO team members (3–5+), including weekly 1:1s and strategy reviews
  • Provide hands-on guidance, feedback, and professional development support
  • Ensure team output aligns with best practices, internal methodologies, and client goals

Thought Leadership

  • Contribute to internal and external thought leadership around SEO, AI search, and industry trends
  • Help shape and evolve company SEO methodologies and best practices
Success Metrics (KPIs)
  • Overall team performance and development
  • Client SEO performance and goal attainment
  • Client retention and satisfaction
  • Contribution to thought leadership and innovation
Required Skills & Experience

SEO & Technical Expertise

  • Expert-level technical SEO knowledge, including:
    • Crawling and indexing
    • Core Web Vitals and page experience
      Structured data
    • Log file analysis
  • Proven experience with enterprise SEO strategy and large-scale site optimization
    Deep understanding of modern AI search systems (LLMs, vector databases, semantic search, BERT/MUM)
  • Strong familiarity with the Search Atlas platform and methodology

Tools & Platforms

  • SEO Tools:
    Search Atlas Suite, Screaming Frog, Deep Crawl, Botify
  • Analytics & Data:
    Google Analytics 4, Google Search Console API, Big Query
  • Testing: A/B testing platforms and statistical significance analysis
  • Reporting & Dashboards:
    Looker, Airtable
Leadership & Communication Requirements
  • Experience managing SEO teams of 3–5+ people
  • Strong client-facing presentation and communication skills
  • Comfort engaging with executive and C-suite stakeholders
  • Ability to translate complex technical concepts into clear, actionable insights

Benefits

  • 15 Days PTO + Christmas Day + New Years Day paid off

Salary

  • $5,000 - $7000 USD a month

Our Recruitment Process

  • Initial screening call with our recruitment team
  • Technical assessment to showcase your skills (if applicable)
  • Final interview with our Hiring Manager
  • Offer extended
  • Life at Link Graph

    We are committed to fostering a healthy work-life balance,…

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