Founding GTM Engineer

We’re looking for a GTM Automation Lead to architect the systems that drive go-to-market operations. In this role, you will build the foundation for lead routing, data flows, marketing automation, programmatic SEO support, and paid acquisition workflows.

You’ll start as an individual contributor developing the core automation and integration layer—then grow a small team around the systems you create.

What You’ll Own

Automate & Orchestrate GTM Workflows

• Build scalable automations using n8n, Zapier, Make, and APIs

• Streamline lead routing, enrichment, scoring, and follow-up processes

• Reduce manual steps across sales, marketing, and customer operations

Integrate the GTM Stack

• Connect CRM, marketing platforms, analytics tools, support systems, and product integrations

• Ensure reliable data flow and workflow uptime across the entire funnel

Support Growth Initiatives

• Partner with growth teams to execute programmatic SEO workflows

• Automate paid ads, reporting, and experiment tracking

Document & Enable

• Create clear documentation, internal playbooks, and operational guidelines

• Train cross-functional teams to self-serve automations and tools

Build the GTM Automation Team

• Once systems are in place, hire and lead a small team to scale efforts

How Success Will Be Measured

• Lead response time and routing accuracy

• Workflow reliability (uptime, error rates, recovery speed)

• Efficiency gains in SEO and paid acquisition processes

What You Bring

• 5+ years in GTM Engineering, Growth Ops, Rev Ops, or Automation

• Experience with n8n, Zapier, Make, and API-based integrations

• Ability to break down complex systems into simple, scalable workflows

• Strong communication skills and a teaching mindset

Bonus Points For

• Experience with programmatic SEO

• Understanding of paid ads automations

• Comfort joining internal or customer demos

Must be based out of Canada, but open to remote work.