Senior Digital Manager
Burnaby, BC, Canada
Listed on 2026-01-02
-
IT/Tech
Digital Marketing, Data Analyst
Senior Digital Manager
Requisition #2440856Job Location Canada-British Columbia-Burnaby Job Stream Information Technology Job Type Permanent, Full-Time Salary/Rate$ - $ / Year Number of Positions1 Start Date of Employment ASAP Posting Date
23-Dec-2025 Travel Required Not Required Educational Requirements Bachelors Degree Languages Required English
Job Description
About Pacific Blue Cross
Pacific Blue Cross (PBC) is British Columbia’s leading health benefits provider, dedicated to improving the health and wellbeing of members and communities across the province. Guided by values of collaboration, accountability, integrity, and innovation, PBC fosters a culture of continuous improvement and service excellence. With a strong focus on digital modernization, operational efficiency, and enhanced member experiences, PBC is transforming how it delivers value to its members and partners.
Perks
About the Position
If you’re looking to take on a role that is a strategic and hands-on digital leader to architect and optimize the entire customer journey across our digital ecosystem, this is the role for you! Reporting to the Director, Customer Experience, the Senior Digital Manager oversees the design and optimization of digital channels and user experiences to ensure consistency, accessibility, and alignment with company goals.
We offer an attractive compensation and benefits package and work-life balance. Our workplace culture values health and wellness, diversity and equality, continuing education, environmental sustainability and giving back to the community.
This role is currently working hybrid from home (2 days a week) and from our head office in Burnaby, BC (3 days a week). Apply this week if you would like to take on this role.
Key Ways This Position Makes An Impact
As the Senior Digital Manager, you would use data and analytics to measure digital performance, identify improvement opportunities, make recommendations, and drive decisions that strengthen customer engagement, customer satisfaction, and operational efficiency.
In this role, you will play a key role in digital governance, design, tool selection, and cross-functional collaboration to ensure seamless integration of systems, processes, and customer journeys.
You will contribute to the Customer Experience strategy, playbook creation, retrospective evaluations, and future-oriented goal setting.
In this role, you will create and be responsible for defining and executing the digital roadmap, developing business cases, providing recommendations, and leading initiatives that improve digital self-service, the onboarding experience, member retention and other metrics.
As the manager, you will define and implement Customer Experience governance and process frameworks, establish escalation protocols, issue resolution processes, and initiative tracking mechanisms.
You will work with the Strategy department to define and manage customer journey hierarchies, assign journey ownership, and establish performance standards and dashboards to monitor journey success.
Your role will define, set, and govern performance metrics across digital channels to ensure alignment with organizational objectives.
You will lead the optimization and performance improvement of digital channels.
Key Experiences You Bring To This Role
- experience managing multi-channel digital ecosystems.
- experience leading digital initiatives from concept to execution.
- experience driving and measuring business outcomes.
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