CRM Specialist; Braze Expert

Shape the Future of Service Excellence with Ten!
Driving Innovation. Building Trust. Redefining Service Excellence.

Ten is on a mission to become the most trusted service business in the world. We service the most valuable customers of the world’s leading private banks, premium financial services and luxury brands globally including HSBC, Bank of America, Swisscard and Royal Bank of Canada. Corporate clients use Ten’s services to acquire, engage and retain affluent, high net worth customers or valued employees.

The service drives critical customer metrics, including revenue growth, net promoter score, and supports digital transformation initiatives.

Millions of individuals worldwide have access to Ten's services across lifestyle, travel, dining and entertainment. They rely on Ten to unlock seamless, curated experiences that enrich their lives.

We’re profitable, ambitious, and scaling fast. As the first B Corp listed on the London Stock Exchange, we’re setting the standard for sustainable growth and technology, AI driven innovation.

For more information, check out our Welcome to Ten video!

We are seeking a data-oriented CRM Specialist to lead and enhance our email marketing and CRM initiatives. This position is ideal for an individual who is enthusiastic about crafting personalised, data-driven customer experiences and excels at transforming insights into actionable strategies while implementing CRM solutions using top-tier tools like Braze. You will be both a strategic thinker and a proactive executor, capable of developing a lifecycle journey from the ground up, and then analysing the metrics to optimise performance.

Create & Deliver Impactful Campaigns

• Develop and oversee engaging email communications ranging from informative newsletters to intricate customer lifecycle journeys.
• Take full ownership of the process: from crafting copy and visuals to executing segmentation, conducting tests, deploying campaigns, and analysing results.

Enhance Personalisation Through Automation

• Design intelligent, scalable, and adaptive customer journeys utilising Braze features (including Canvas, Liquid, segmentation, and more).
• Utilise real-time data to ensure messages reach the right audience at the perfect moment, through the appropriate channel.

Lead Reporting & Optimisation Efforts

• Monitor and evaluate CRM campaign success, email metrics, and customer engagement statistics.
• Transform data into practical insights - consistently test, learn, and refine strategies to enhance outcomes.
• Provide transparent reporting on the CRM's influence throughout the customer journey, from engagement to retention.

Become the Braze Champion

• Serve as the primary Braze authority within our organisation, maximising the benefits of the platform.
• Investigate new Braze functionalities and integrations to foster innovation in our customer communication strategies.

• A minimum of 2 years of hands-on experience in CRM and Email Marketing with successful campaign design for customer engagement and retention.

• Expert knowledge of Braze, including advanced features like Canvases, Liquid logic, segmentation techniques, and data integration.
• Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
• Proficient in HTML and CSS for email creation and optimisation, able to modify templates for visual appeal and functionality.
• Data-driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
• Skilled in A/B testing, audience segmentation, and personalisation strategies for tailored customer experiences.
• Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.

• The opportunity to build best-in-class CRM programs that impact millions of users
• Creative freedom to experiment and innovate in a supportive, collaborative team
• Opportunity to develop your skills and career in a fast-moving, customer-obsessed business

• Please note that if you live within a commutable distance of the London office you will be asked to enter into a…