Lead Marketing Operations Manager
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IT/Tech
Digital Marketing
Job Description & How to Apply Below
Lumen is the trusted network for the AI‑powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high‑performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities.
At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter.
This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you’re ready to take ownership, deliver meaningful impact, and help shape the future of AI‑ready connectivity, join us today.
The RoleThe Lead Marketing Operations Manager will help shape and evolve Lumen’s marketing technology ecosystem, enabling reliable, scalable campaign execution and more connected customer experiences.
This role leads the administration and optimization of Marketo and a complex Mar Tech stack, bringing together technology, data, process, and automation to improve how marketing operates at scale.
Working across Marketing, Sales, Technology, Product, Analytics, and external partners, this role translates business needs into practical technology solutions, drives operational excellence, and supports the adoption of new capabilities across the organization.
Work LocationFully remote position open to candidates based anywhere in the U.S.
The Main Responsibilities- Administer and optimize Marketo and related marketing technologies to enable reliable, scalable campaign execution.
- Own the strategy, maintenance, monitoring, and optimization of integrations between Marketo and connected platforms, including Salesforce, Demandbase, Conversica, Knak, Never Bounce, Zoom Info, and One Trust.
- Lead onboarding of new marketing technologies and integrations, including strategy, security reviews, configuration, testing, deployment, documentation, and ongoing support.
- Improve operational efficiency through effective project management, process optimization, and change management.
- Drive improvements in data quality, compliance, segmentation, and customer experience across the marketing technology ecosystem.
- Perform quality assurance for Marketo campaigns prior to deployment and establish standards that strengthen consistency, scalability, and campaign performance.
- Own documentation, process guidance, and operational resources that enable knowledge sharing, consistency, and effective stakeholder communication.
- Partner across Marketing, Sales, Technology, Product, and Analytics to translate evolving business requirements into scalable technology and automation solutions.
- Required Qualifications
- 5–10 years of experience administering and optimizing Marketo in enterprise environments
- Experience supporting large-scale marketing automation programs and campaign operations.
- Strong experience with Salesforce integrations and complex marketing technology ecosystems
- Experience managing integrations across multiple marketing technologies and supporting data-driven marketing operations.
- Experience developing documentation, process maps, operational procedures, and training materials.
- Strong communication skills with the ability to present technical concepts to nontechnical stakeholders.
- Preferred Qualifications
- Marketo Certified Expert (MCE) certification.
- Experience with multiple marketing automation platforms, including Hub Spot, Eloqua, or Salesforce Marketing Cloud.
- Experience supporting enterprise Mar Tech ecosystems including Salesforce, Demandbase, Conversica, Zoom Info, One Trust, Never Bounce, webinar platforms, and event technologies.
- Famili…
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