Senior User Acquisition Manager; Desktop Apps

Position: Senior User Acquisition Manager (Desktop Apps)
Flexibility & Freedom at Work

Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.

Remote Work for International Candidates

Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

Opportunity for Part-Time

Enjoy the flexibility of a schedule that fits around your other commitments.

Who are we?

Mobi Systems is dedicated to empowering users with a better choice for office suite apps. Our easy-to-use, intuitive apps - Mobi Office, MobiPDF and Mobi Drive - offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS.

Trusted by over 550 million users worldwide, Mobi Systems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. We are headquartered in Sofia with a team of 200 and we have a sales office in San Diego, California.

What are we looking for?

We are setting new acquisition goals, so we are looking for an experienced User Acquisition Manager (Desktop Apps) who will help to make our current Windows and Mac apps even more successful.

Responsibilities:

Understand our business objectives and aim at achieving them by designing ad campaigns strategy in all proper channels (paid search, display, video).

Develop and launch promotional campaigns for our Windows and Mac applications on Google Ads, Microsoft Ads, Meta Ads and all proper channels (paid search, display, video) worldwide with a focus on US and Europe.

Drive direct revenue growth by continually optimizing ad campaigns and user acquisition funnels for maximum return on ad spend (ROAS) and bottom-line impact.

Manage and optimize six-figure range monthly budgets, identify new growth opportunities and expand into new market segments.

Optimize landing pages in collaboration with the creative team.

Maintain maximum technical connection with analytics platforms, ensuring best performance.

Generate weekly and monthly reporting.

Monitor and administer web analytics, dashboards, and reports.

Communicate regularly project status to team and upper management.

Requirements:

3+ years of experience in managing paid acquisition campaigns (preferably for software).

Proven experience in managing and optimizing campaigns across major platforms, including Google Ads, Microsoft Ads, and Meta Ads.

Demonstrated track record of designing and optimizing paid marketing campaigns specifically focused on driving effective, measurable revenue growth and profitability.

Familiarity with a variety of PPC platforms beyond the standard ones (e.g., Yahoo, Yandex) is a plus.

Strong knowledge of analytics tools (e.g., GA4, Qlik Sense, Tableau, Microsoft Power BI).

Experience conducting competitive analysis to enhance paid media performance.

Experience with web landing pages and ad creative ideas.

Experience with substantial funds and numerous project campaigns.

Experience working in a software or technology company will be an advantage.

What do we offer?

Flexible independent contractor agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.

Remote work environment for international candidates: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

Opportunity for part-time engagement.

Let's work together

All applications will be treated with strict confidentiality in compliance with GDPR.