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Marketing Executive; Digital Advertising & Campaigns
Remote / Online - Candidates ideally in
Singapore, Singapore
Listed on 2025-11-05
Singapore, Singapore
Listing for:
@ASK Training
Remote/Work from Home
position Listed on 2025-11-05
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing -
IT/Tech
Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
Marketing Executive (Digital Advertising & Campaigns)
Join to apply for the Marketing Executive (Digital Advertising & Campaigns) role at @ASK Training
.
@ASK Training is looking for a driven and analytical Marketing Executive (Digital Advertising & Campaigns) to join our marketing team. You’ll take the lead in managing and optimising our paid media campaigns — including Google Ads, Microsoft Ads, and Linked In Ads — while supporting the execution of broader digital marketing initiatives such as social media, email marketing, landing page launches, and content marketing.
This role is ideal for someone who’s detail-oriented, results-driven, and eager to grow into a well-rounded marketer. You will collaborate with internal teams to drive brand awareness, engagement, and lead generation.
Key Responsibilities- Plan, execute, and optimise paid campaigns across Google Ads, Microsoft Ads, and Linked In Ads.
- Conduct regular performance analysis using GA4, Tag Manager, and platform analytics to improve ROI and lead quality.
- Develop ad copy, creative briefs, and landing page requests aligned with campaign goals.
- Manage campaign budgets, bidding strategies, and audience targeting to ensure efficiency.
- Support end-to-end execution of digital marketing campaigns, including email marketing (EDMs), remarketing, social media and content amplification.
- Coordinate organic and paid social campaigns across platforms (Linked In, Facebook, Instagram, Tik Tok), ensuring consistent brand voice and alignment with campaign objectives.
- Collaborate with the content and design teams to plan and publish engaging digital assets such as posts, short‑form videos, infographics, and landing pages.
- Assist with content scheduling, community engagement, and performance tracking on social channels.
- Conduct A/B testing, tracking setup, and post‑campaign reporting to evaluate and optimise results.
- Monitor competitor activities, industry trends, and emerging tools in digital advertising, social media, and content marketing.
- Coordinate with external vendors, agencies, or partners when needed (e.g., media platforms, ad credits, campaign support).
- Participate in brainstorming sessions for new marketing initiatives, product launches, or events.
- Contribute ideas for content marketing, SEO, website enhancements, or lead generation strategies.
- 4+ years of experience in marketing or paid advertising (agency or in‑house).
- Hands‑on experience managing campaigns on Google Ads (Search & Display); exposure to Linked In Ads or Microsoft Ads is a plus.
- Familiarity with social media management (Linked In, Facebook, Instagram, Tik Tok) and content coordination.
- Working knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking.
- Strong analytical mindset with attention to detail and data accuracy.
- Excellent written and verbal communication skills.
- A proactive learner who enjoys testing, iterating, and optimising campaigns for better results.
- Ability to work independently and collaborate effectively with cross‑functional teams.
- Hybrid Work – Flexibility to work from home or the office.
- Professional Development – Grow and learn within a dynamic and supportive team.
- Competitive Compensation – Attractive salary and benefits package based on experience and skills.
- Collaborative Environment – Work with a passionate marketing and tech team that values innovation.
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