Content Executive

We have an exciting opportunity for a Content Executive to join the UK’s largest specialist wine retailer!

Majestic is the UK’s largest specialist wine retailer, operating a network of over 200 stores nationwide. Founded in 1980, the company recently passed back into private ownership following the acquisition of Fortress Investment Group and has undergone an ambitious transformation and turnaround programme. The results of which are now being seen, with record market share growth, a new and improved product range, a new website and six new stores - with a pipeline for future expansion over the next five years.

The Majestic range includes over 1,100 different wines, spirits and beers both online and in-store. Majestic’s key strength is over 1,000 WSET-trained colleagues offering knowledgeable, friendly service across all channels.

Majestic is the UK’s largest specialist wine retailer, operating a network of over 200 stores nationwide. Founded in 1980, the company recently passed back into private ownership following the acquisition of Fortress Investment Group and has undergone an ambitious transformation and turnaround programme. The results of which are now being seen, with record market share growth, a new and improved product range, a new website and six new stores - with a pipeline for future expansion over the next five years.

The Majestic range includes over 1,100 different wines, spirits and beers both online and in-store. Majestic’s key strength is over 1,000 WSET-trained colleagues offering knowledgeable, friendly service across all channels.

As part of Majestic’s four-person Content Team within the wider Marketing Department, you’ll play a key role in creating engaging, informed and persuasive content across all our channels. Reporting to the Content Manager, you’ll deliver compelling copy that reflects Majestic’s expert voice and inspires customers to discover and enjoy great wines.

From email campaigns and direct mail to social media, web content and in-store materials, you’ll create campaigns that excite, educate and inspire our customers. This fast-paced role requires strong project management skills, the ability to balance multiple deadlines and a proactive approach to ownership of your work. Your writing will be authoritative, engaging and customer-focused, positioning Majestic as the go-to destination for wine expertise.

• Contract Type:
  Permanent
• Location:
  
  Watford - Our Head Office is based in Watford, just 20 minutes from London Euston. From Watford Junction, we are a 15-minute walk to our Head Office.

We are proud to offer a new Agile Working Policy for Support Centre colleagues; a blend of office and home working which will include 3 days working at the Majestic Office

• Create compelling content across all channels, including email, social media, web, print, in-store materials and direct mail, ensuring consistency in tone and messaging.
• Write expert-led, engaging product descriptions for retail and commercial wines, covering tasting notes and food pairings that align across in-store, online and direct mail.
• Develop SEO-optimised web content, including blog articles, landing pages and product copy that enhances discoverability and drives customer engagement.
• Craft high-converting marketing copy for campaigns, ensuring email, social and digital ads are persuasive, customer-focused and commercially effective.
• Support the development of in-store communications, including point-of-sale materials, shelf talkers and promotional signage, ensuring alignment with digital and print messaging.
• Work collaboratively with designers, e-commerce, CRM and buyers to produce content that meets business objectives while maintaining an authoritative and engaging tone.
• Maintain an organised content library, ensuring editorial assets from direct mail, online and print campaigns are easily accessible for future use.
• Contribute to creative planning meetings, bringing fresh ideas for content campaigns, seasonal promotions and customer engagement initiatives.

• Strong knowledge of wine, with the ability to write about it with authority…