Digital & Social Media Marketing Executive

Digital & Social Media Marketing Executive

The role is an essential marketing position supporting all aspects of Digital Marketing. The Digital & Social Media Marketing Executive is responsible for creating and delivering campaigns that drive customer traffic, engagement & retention and support conversion through all online channels of ETEL, with the majority focussed on Kwik Fit.

The role operates on a hybrid basis, working from home plus time spent onsite at our central offices in Letchworth and regional and occasionally national travel as required by the business. Flexibility around location/travel plus a full UK Cat B drivers licence is essential.

• Support the implementation of the Digital & Social Media Marketing annual activity plans to achieve the overall marketing strategy.
• Work with Senior Digital & Social Media Marketing Executive to develop and implement social media strategy using Facebook, Twitter, Instagram, Tik Tok, Linked In, You Tube and other relevant social media channels.
• Monitor and update company business listings on Google, Facebook, Apple and other digital platforms.
• Support ongoing development of group websites to improve customer experience.
• Track performance KPIs, activity, report and make improvements.

• Develop and implement social media strategy through Facebook, Twitter, Instagram, Tik Tok, Linked In and You Tube.
• Work with Digital Marketing agency on paid social activity in line with marketing strategy.
• Monitor daily mentions through social media channels, reviews, forums and blogs.
• Engage with customers through social media channels and liaise with customer services and other departments where necessary.
• Produce and distribute daily and weekly social media reports.
• Monitor competitor activity through social media and online promotions.
• Work with Influencer Marketing agency to create and manage Influencer Marketing activity in line with the marketing calendar.
• Support the promotions and the company presence at key events through social media content (e.g., British Touring Car Championship and Goodwood Festival of Speed).
• Keep company business listings up to date across key digital platforms.
• Maintain charity pages and support charity social media.
• Support recruitment and other ETEL brands and departments with social media requirements.
• Support the Digital Marketing Manager with monthly online promotions, including managing fulfilment of offers and/or prizes.
• Communicate online promotions and changes to wider business through online marketing bulletin.
• Monitor ongoing campaign performance, keeping accurate records, identifying variances and providing recommendations for improvement as necessary.
• Ensure compliance and adherence to legal and corporate guideline requirements within area of responsibility.
• Travel across the UK when necessary and agreed with Manager.
• Support company values.

• Degree or relevant marketing qualifications.
• 1 year’s experience in a Digital or Social Media marketing role preferred but not essential (full training given).
• Able to think critically with strong problem solving skills.
• Strong project management – self-sufficient in prioritising, organising workload and planning ahead.
• Flexible and able to adapt to the changing business environment and demands.
• Strong interpersonal skills with ability to work within cross-functional teams.
• Capable of working well in a fast paced retail environment.
• Good working knowledge of Microsoft Office tools including PowerPoint, Excel and Word.
• Passion for Social Media, Digital Marketing and automotive industry.
• Flexible to travel within the UK (Full UK Cat B drivers licence essential).

Associate

Full-time

Marketing and Administrative

Marketing Services and Retail