Product Marketing Manager
Ottawa, Ontario, Canada
Listed on 2025-12-30
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Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Digital Media / Production, Product Marketing
Senior Talent Acquisition Specialist (Global)
Fiery LLC is the leading provider of Digital Front Ends (DFEs) and workflow solutions for the growing industrial and graphic arts print industries. Fiery is leading the transformation from analog to digital imaging with scalable, digital, award‑winning products for the printing industry. Based in Silicon Valley, California with offices around the world and a customer base that includes over 2 million DFEs sold globally, we offer innovative software and cloud‑based technologies that deliver fast performance, stunning color, and exceptional print quality across a broad range of production printing devices.
Fiery DFEs are installed in a diverse range of industry segments, including commercial print, packaging, signs and display graphics, ceramics, building materials, textiles etc. With over 30 years of excellent support and service, we have a presence in 19 countries with 800+ employees.
Fiery Vision:
Enable the printer to produce what the designer imagined.
Fiery India:
Fiery Digital Imaging India is the largest Software R&D center for Fiery LLC. Located in Whitefield, Bengaluru, we have a headcount of ~600 employees that includes engineering, QA, IT, finance, HR and facilities.
We are currently growing and looking forward to hiring a Product Marketing Manager for Fiery India team.
Base pay range$80,000.00/yr - $/yr
Role and responsibilitiesAs Product Marketing Manager:
The Go-to-Market Lead will drive global GTM strategy and execution for assigned Fiery product lines, collaborating closely with product line managers, engineering, regional marketing, and sales teams to deliver high-impact launches and consistent messaging. This role defines differentiated positioning, value propositions, and persona-based messaging across wide format, textile, engraving, screen printing, and specialty print markets. The leader will develop and deliver dealer and channel enablement programs—including sales tools, partner kits, training assets, and targeted content—to empower global reseller and OEM channels.
They will own content strategy across the customer journey, producing compelling web copy, collateral, videos, webinars, use cases, white papers, and customer success stories in partnership with internal teams and agencies. Additionally, the role manages multi-channel campaigns spanning digital advertising, email, SEO/SEM, trade shows, and social media, while monitoring KPIs to optimize performance. Acting as the voice of marketing in product planning, this individual brings customer insights, competitive intelligence, and market trends to influence product direction and identify new opportunities.
A deep understanding of industry trends and specialty production markets is essential to expand Fiery’s reach and drive revenue growth across existing and emerging verticals.
Educational
Qualification:
Bachelor’s degree in marketing, Communications, Business, or related field.
Experience:
10+ years of experience.
- 10+ years of B2B product marketing experience in technology, print, imaging, or software industries.
- Experience with OEM and dealer channels is highly preferred.
- Proven success in leading product launches, developing value-based messaging, and driving sales enablement for technical products.
- Experience marketing in wide format, digital textile, DTG/DTF, screen print, engraving, or signage industries is a strong plus.
- Strong project management and cross‑functional leadership skills; able to influence and execute across departments and time zones.
- Excellent written and verbal communication skills, with a portfolio of marketing content and campaign work.
- Experience with content management systems (e.g., Word Press), marketing automation platforms (e.g., Hub Spot), and analytics tools.
- Highly self‑motivated, proactive, and results‑oriented, with strong attention to detail and commitment.
- Bachelor’s degree in marketing, Communications, Business, or related field.
- Ability to work in a matrix environment.
- Comfortable with ambiguity.
- Join a global leader in digital front ends and specialty production workflows—innovating across print, signage, textile, and engraving.
- Be part of a passionate, high-performance marketing team with room for creativity, ownership, and impact.
- Collaborate with industry pioneers, global partners, and a growing customer base who rely on Fiery to power their businesses.
- Enjoy flexible, remote work while leading global initiatives with real business outcomes.
Associate
Employment typeFull-time
Job functionMarketing
IndustriesSoftware Development
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