Channel Marketing Manager Kensington & PowerA

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At Kensington, we pride ourselves on an entrepreneurial culture that empowers us to think creatively, share our thoughts, collaborate, and voice our opinions. It's how we've innovated, inspired, led, learned, and succeeded for 40 years. Headquartered in Burlingame, California, Kensington is a division of ACCO Brands (NYSE: ACCO), one of the world's largest designers, marketers, and manufacturers of branded academic, consumer and business products, sold in more than 100 countries across the globe.

An exciting opportunity working for our Kensington & Power

A brands within the Technology division at ACCO Brands.

Are you passionate about tech, gaming, and driving growth through creative marketing? Kensington & Power

A have an opportunity for the ideal candidate to shape the future of commercial & consumer electronics in the UK. The Channel Marketing Manager UK will be responsible for developing and managing successful and engaging B2B and B2C marketing campaigns working closely with channel partners (resellers, etailers & distributors), sales teams, internal stakeholders, partners and a selection of marketing agencies in multiple markets across the Kensington & Power

A brands.

The primary objectives for this role will be to increase profitable sales revenue through channel partners in multiple markets & channels as well as increasing end user marketing lead pipeline through various marketing methods. Beyond core Channel Marketing responsibilities, this role offers the opportunity to lead selected strategic campaigns and projects that contribute directly to the ongoing development of the Kensington and Power

A brands. Your ideas and initiatives will help shape how these brands grow and connect with audiences across the UK.

This role will involve semi-regular travel.

• Build and execute online and offline demand generation plans with B2B, etail and retail channel partners to increase run rate sales, grow market share and to drive lead acquisition

• Build and maintain relationships with B2B, etail and retail channel partners throughout the region, and leverage those relationships to develop marketing plans, incentives, and programs to strengthen collaboration and drive sales. Travel to strategic business partners is necessary in this role

• Manage the Marketing Development Funds (MDF) for the customers within region, ensuring budget spend discipline with comprehensive planning, tracking and ROI analysis

• Utilise TAM and market data to formulate marketing plans, targeting areas for low hanging fruit share gain activities & develop strategies & tactics to execute on those opportunities

• Ensure new products are launched through the channel flawlessly, gaining sales velocity quickly

• Working together with local eCommerce & Digital Marketing Manager EMEA to develop digital marketing campaigns, including but not limited to PPC & Paid Social, to generate B2B leads for the sales team to engage and where to buy leads for our etail partners

• Working collaboratively with regional etail channel partners, ensure Kensington & Power
  
  A products are merchandised optimally and plan marketing activity to drive sales and take share online

• Build strong internal relationships with Office/Consumer Channel colleagues, acting as a Kensington & Power
  
  A expert in relevant markets to help drive sales growth and new listings within the office channel

• Provide input into the Demand Planning/Forecasting process to ensure product availability during promotional periods

• Experience in B2B and/or etail/retail marketing, preferably in tech, consumer electronics or gaming, with a focus on channel/partner marketing

• Financially & commercially astute, with budget control experience

• Self-starter who is professional, has a results driven attitude and strong work ethic. We are looking for an outgoing personality who enjoys building relationships with customers and colleagues across the globe

• The ability to work independently without day-to-day supervision & interaction

• Solid all-round experience of channel marketing

• Excellent written and spoken communication skills. Multiple European languages would be a strong advantage

• Have an innovative/entrepreneurial mind-set

At Kensington & Power

A, we believe that great work happens when people feel valued, supported, and inspired. That's why we offer more than just a job - we offer a vibrant, collaborative environment and meaningful perks:

• Hybrid Work Model: working from home 2 days per week
• Team Culture:
  Be part of a highly supportive and collegial team across EMEA and locally in Aylesbury
• Top-Tier Work Environment:
  Work from our modern, fully equipped office at Millennium House in Aylesbury
• Team Events & Annual Sales Conference:
  Participate in regular team-building events and our annual sales conference at exciting international locations - both in EMEA and globally
• Global
  
  Collaboration:
  
  Work closely with…