PR and Influencer Manager, EMEA Growth Markets

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of our Hilversum or London office locations and should expect to be in office approximately 3 days per week.

As the PR and Influencer Manager, EMEA Growth Markets, your primary goal is to drive the Earned function with distributors across key Growth Markets, today these markets include the United Arab Emirates (UAE), Kingdom of Saudi Arabia (KSA), Czech Republic and Romania (Eastern Europe) and are subject to change.

You will be responsible for building and executing innovative PR and influencer programs that deliver against Sonos’ Earned objectives—fueling brand trust and relevance, driving cultural impact, and contributing to business growth. This includes localizing global strategies for maximum cultural resonance, activating world‑class product and feature launches (NPIs / NFIs), sustaining ongoing storytelling, and shaping Sonos’ presence in lifestyle, music, and tech culture.

You will also be expected to support global initiatives and contribute insights back into the global Earned strategy.

Reporting to the Senior Manager, PR and Influencer, EMEA, you will act as the key driver of cultural storytelling in your markets—building influence through media, creators, taste makers, and partnerships. Internal collaborating functions include Global Earned, EMEA Earned, EMEA Marketing and Commercial leadership, and cross‑functional teams including Consumer Marketing, Owned, Retail Marketing. Externally, you will work closely with distributor partners and their agencies to ensure strategies are aligned, resources are optimized, and execution reflects Sonos’ brand and business objectives.

Elevate brand heat and cultural relevance through earned‑first storytelling, PR campaigns, and influencer / creator activations.

• Localizing global initiatives to fit cultural context and audience needs.
• Launching NPIs / NFIs with impact, adapting global press materials and messaging where needed.
• Driving local cultural initiatives that support regional marketing priorities.
• Run an efficient always‑on press office—including seeding, seasonal / cultural moments, brand storytelling, and business / campaign announcements.
• Partner with EMEA Growth Market Marketing manager on the regional PR and influencer budget.
• Manage organic and paid influencer and creator programs—from always‑on relationship building to campaign‑specific collaborations that amplify Sonos in music, culture, and tech spaces.
• Lead media and influencer events, aligning with global toolkits but tailoring for cultural fit. Oversee logistics (tech setup, spokesperson prep, supplier management, guest list curation, agency support).
• Provide guidance, toolkits, and strategic oversight to distributor partners, enabling them to deliver best‑in‑class earned activity in their markets.
• Proactively monitor industry and cultural trends in your markets, providing insights and recommendations to refine strategies.
• Cultivate deep relationships with media, influencers, taste makers, and cultural partners to maximize earned opportunities.
• Build the right ecosystem of agencies, vendors, and creators across the region, ensuring resources are best‑in‑class and fit for purpose.
• Track, measure, and report impact, working with global / regional teams to demonstrate clear ROI and learnings from earned initiatives.

A passionate comms professional who knows how to drive conversation and cultural resonance in today’s fast‑evolving earned landscape.

A strategic thinker and strong storyteller, with…