Global Brand Manager, Gin Mare

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

This is a cornerstone role demanding a brand leader to unify strategy, activations, and communications. You will own Gin Mare's global trajectory, accelerating growth in key international markets, and making the brand the iconic, famous symbol of the sophisticated Mediterranean lifestyle.

Own the brand's financial trajectory and global strategy, partnering with finance on pricing, resource allocation, and profitable growth targets. Direct the end‑to‑end global communications strategy, focusing on earned media and disruptive, culture‑first ideas that build brand desire. Manage the Global Brand Ambassador and the brand advocacy agenda. Lead the strategic development and commercial launch planning for all new product innovations and brand extensions.

Manage all external creative, PR, and media agencies to deliver integrated, distinctive, and measurable campaigns. Set global execution standards for conversion channels, specializing in best‑in‑class Off Trade tools, On‑Trade advocacy and e‑commerce visibility. Act as the primary strategic partner to regional and commercial teams, driving alignment and ensuring single‑minded execution of the global strategy. Drive advanced competitive analysis and consumer insights to fuel strategic decisions and measure brand penetration and equity.

The working style for this role is 4 days a week out of our modern office in Fitzrovia in central London with Fridays working from home. The closing date to apply for this role is the 2nd of November at 6pm.

• Own the brand’s financial trajectory and global strategy, partnering with finance on pricing, resource allocation, and profitable growth targets.
• Direct the end‑to‑end global communications strategy, focusing on earned media and disruptive, culture‑first ideas that build brand desire.
• Manage the Global Brand Ambassador and the brand advocacy agenda.
• Lead the strategic development and commercial launch planning for all new product innovations and brand extensions.
• Manage all external creative, PR, and media agencies to deliver integrated, distinctive, and measurable campaigns.
• Set global execution standards for conversion channels, specializing in best‑in‑class Off Trade tools, On‑Trade advocacy and e‑commerce visibility.
• Act as the primary strategic partner to regional and commercial teams, driving alignment and ensuring single‑minded execution of the global strategy.
• Drive advanced competitive analysis and consumer insights to fuel strategic decisions and measure brand penetration and equity.

• Minimum of 8 years experience in developing and implementing holistic, integrated communications and channel execution strategies.
• Experience managing creative and media agency partners to deliver complex earned‑media first global campaigns.
• Demonstrated ability to influence diverse international teams and drive execution across multiple markets.

• Experience managing a luxury or ultra‑premium brand with a focus on non‑traditional, earned media‑led growth – preferably in both local and global marketing toles.
• Proven ability to deliver marketing that drives penetration and brand fame, not just awareness.

Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.