Marketing | Marketing & BD Senior Specialist

At Alix Partners, we solve the most complex and critical challenges by moving quickly from analysis to action when it really matters; creating value that has a lasting impact on companies, their people, and the communities they serve. By understanding, respecting, and honoring the needs of our employees, clients, and communities, Alix Partners actively promotes an inclusive environment. We strongly believe in the value that diversity brings to our experiences and are committed to the perpetual enhancements of initiatives, policies, and practices.

We hold ourselves accountable by providing the space for authenticity, growth, and equity for everyone. Alix Partners has embraced a hybrid work model to provide flexibility and support our employees’ work-life integration. Our hybrid model combines a mix of in-person (at client site or Alix Partners office) and remote working. Travel is part of this position, but the frequency may vary based on client, team, and individual circumstances.

Working closely with the EMEA BD & Marketing Director and PMDs and Partners in the Risk Advisory team, the Risk Advisory Marketing Senior Professional will play a central role in developing and executing the marketing strategies and plans for the group. With high visibility and daily interaction with the client service teams, this role will need to focus on delivering an overall first-class service.

• Create clear, actionable and targeted marketing activity plans that flow from the business plans to help achieve marketing objectives with target referrers and clients.
• Work with the wider BD & Marketing team to ensure that activities and plans include geographic and cross-service line input where necessary to ensure a ‘one firm’ approach to clients and to marketing activities.

• Propose, organise and, working with the London-based EMEA events team where appropriate, deliver Alix Partners hosted events, including regular dinners, for current and new referrers and clients. Ensure that events are executed to the highest standards, creating full pre-and post-event follow-up activities.
• Work with PMDs, Partners and Directors to deliver content-based webinars.
• Take responsibility for organising Alix Partners presence at external conferences – e.g. International Bar Association, The Lawyer events, Thought leaders
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• Support the development of content by the Risk Advisory group – including articles and blogs, ensuring a regular cadence of content. Work with the central EMEA content team and Risk team to promote global content.
• Work with the Risk Advisory team to support the amplification of content across Risk PMD/P Linked In accounts.
• Manage key external relationships with directory and awards providers. Manage the calendar and timetable for all directory and award submissions. Support the consultants by producing first drafts of submissions and managing the process to successful completion.
• Create a regular check-in calendar to support the Risk Advisory team in ensuring that their personal biographies are up to date on the firm’s website and for pitch documents.

• Propose, manage and track annual marketing budgets for the Risk Advisory group.
• Run internal meetings with the Risk Advisory teams to agree action plans and help them deliver marketing and BD activities.
• Work with colleagues in Risk Advisory and in the global marketing/BIC team to ensure that all data is accurately inputted, tracked and monitored in Radius.
• Be an active member of the EMEA BD & Marketing team helping to promote cross-service line, cross-country collaboration.

This description is not designed to encompass a comprehensive listing of required activities, duties or responsibilities.

• 6+ years of B2B marketing experience in a professional services environment – preferably in a law firm with disputes/competition experience*

• Experience of working in a matrix environment – desirable

• Ability to speak with confidence and influence change both internally with senior leaders and externally with third party partners
• High level…