Paid Search Lead

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Hargreaves Lansdown is one of the most innovative, respected and fastest growing companies on the FTSE
100 and digital media is at the heart of our growth strategy. Our Marketing team is seeking a Paid Search Lead to join their team. This is one of our most prominent new client acquisition channels and we need a passionate, enthusiastic, and committed specialist to take ownership of this and help us reach the next level.

You will lead Hargreaves Lansdown multi-million-pound paid search strategy with best in-practice paid campaigns to drive market leading commercial performance to ensure we hit the Marketing department's strategic goals. This will ensure we accelerate our new client growth and will hit the Marketing department's challenging targets from our multi-million-pound paid search campaigns. This is a great opportunity to work in an exciting area which is responsive to the market.

• Ownership of multi-million-pound campaigns and planning/strategy for paid search channels to drive market leading commercial performance
• Lead collaboration across the senior stakeholders to drive the channel strategy, in line with wider marketing strategy, and communicate results to achieve industry leading outcomes
• Proactively taking the lead on driving strategic direction of the channel by identifying, recommending, and testing latest platform updates, technologies especially around automation, ads and landing pages to ensure we are driving the highest conversion rate to deliver new client growth
• Detailed analyses of Adobe analytics data and working with the client insight team to identify trends and insights to help optimise our campaigns and coordinating issue solutions
• Drive the creative strategy, including copywriting for paid search to continuously improve quality score, click-through-rate and conversion rate from campaigns
• Collaborate with key stakeholders across the company to influence strategy of future campaigns, communicate results and share ideas
• Good knowledge of other biddable channels, including app, and an appetite to get involved in wider channel activity
• Closely monitor competitor activity to stay up to date with industry trends

• Demonstrable experience of managing multi-million-pound paid search campaigns
• Ability to turn data into insight, using Adobe Analytics (or equivalent)
• Being proactive to turn that insight into action to deliver against KPIs
• Demonstrable stakeholder management experience, skilled at forging relationships at all levels

• Accomplished people manager, including directing, coaching and supervising small teams
• An effective and engaging communicator, able to present results and channel data in simple context, adapting your style to suit your audience

• Inclusive attitude to ensure we generate the best possible range of diverse ideas from the teams we work with across marketing
• Google ads and Microsoft ads accredited an advantage
• Passionate about keeping up to date with the latest industry trends, including with Pay Per Click and Search Engine Marketing.

This will be a two-stage interview process, including competency-based questions and a presentation.

The role is based in our Bristol head office, BS1 5HL
. This role is permanent, full time, 37.5 hours per week, Monday to Friday. We offer a hybrid flexible working pattern of 2 days in the office, 3 days working from home.

Here at HL, we're the UK's number 1 investment platform for private investors, based in Bristol. For more than 40 years we've helped investors save time, tax and money on their investments.

To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.

• Discretionary annual bonus* & annual pay review
• 25 days
  * holiday plus bank holidays and 1-day additional Christmas closure time
• Option to purchase an additional 5 days holiday per year at annual enrolment
• Flexible working options available, including hybrid working
• Enhanced parental leave
• Pension scheme up to 11% employer contribution
• Sharesave scheme - have a real stake in HL's future
• Income Protection & Life insurance (4 x salary core level of cover)
• Private medical insurance*
• Health care cash plans - including optical, dental, and out patient care
• Help@hand and an Employee Assistance Programme
• Gympass - gym memberships and wellbeing apps available
• Variety of travel to work schemes with free bike storage and shower facilities
• An inhouse barista serving subsidised coffee and snacks
• Join HL's sports, I&D networks and volunteering groups (two paid volunteering days per year)
• Life Works Discounts on services, restaurants and retailers

* dependant on role level

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