Brand Campaign Manager

Brand Campaign Manager

Join to apply for the Brand Campaign Manager role at The Economist.

We are an organisation that exists to drive progress, connecting everyone at The Economist Group (TEG) through a shared commitment to innovation, independence and rigor in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world.

We are hiring a Brand Campaign Manager to safeguard The Economist brand across day‑to‑day marketing. You will support the VP of Brand Marketing by keeping copy and creative on brand, managing high volumes of assets, and running a robust brand‑video pipeline. The role is hands‑on, detail‑driven and fast‑moving—ideal for someone with sharp editorial judgement and a meticulous eye for consistency.

• Brand governance (BAU & brand assets): ensure brand voice, standards and messaging are consistent across regions, partners and platforms; act as a critical reviewer for marketing materials; edit/refine copy for tone and clarity; provide guidance to internal teams and agencies.
• Brand video support: manage brand video marketing efforts end to end; partner with Editorial and the in‑house paid team to maintain a steady pipeline of brand‑elevating content; ensure videos perform against ambitious brand KPIs.
• Asset operations: coordinate asset intake, versioning, localisation, accessibility checks, usage rights and archival hygiene; run QA on specs, alt text, captions, credits, legal lines, link tracking; maintain orderly asset libraries and improve findability.

• Experience in brand, editorial or marketing (media/publishing or premium brand a plus).
• Proven copyediting or copywriting skills and comfort enforcing a distinctive tone of voice.
• Razor‑sharp attention to detail, strong grasp of brand systems and how assets travel across channels.
• Practical familiarity with asset/workflow tools (e.g., Airtable) and basic creative tools (Adobe, Canva, Figma a plus).
• Calm under pressure; excellent prioritisation; collaborative and diplomatic.

Our benefits package supports wellbeing, growth and work‐life balance, including a competitive pension or 401(k) plan, private health insurance and 24/7 access to counselling and wellbeing resources. We offer lifestyle benefits such as a Work From Anywhere program, generous annual and parental leave, dedicated volunteering days and moving‑home days. You will also receive free access to all The Economist content.

We encourage the use of AI tools to support your application process, but all information you provide must truthfully and accurately reflect your own experience, skills and qualifications.

Seniority level:
Entry level |

Employment type:

Full‑time | Job function:
Marketing and Sales | Industries:
Newspaper Publishing