Content & Insights Marketing Specialist

Join to apply for the Content & Insights Marketing Specialist role at Zappi

Join to apply for the Content & Insights Marketing Specialist role at Zappi

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Final date to receive applications: 22 January 2026

Department: Marketing

Location: London, UK

Compensation: £35,000 - £40,000 / year

At Zappi, you’ll be joining a passionate team of marketers who are on a mission to help our world‑class customers, some of the best‑known B2C brands on the planet, to evolve their marketing, advertising, and innovation. We have a distinctive, highly differentiated brand, known for our quirky and fun energy, and for building incredible relationships with our customers. Our customers love us, promote us, and love to get on stage with us.

Probably because we love them too! This comes through in our marketing, and in the way we work every day.

• Develop and execute marketing campaigns based on insights derived from research, customer data, and market trends.
• Conduct extensive research studies using the Zappi platform to support product marketing strategies and sales initiatives.
• Develop and manage a mix of ongoing and reactive research programs to provide timely insights.
• Become a subject matter expert in the Zappi platform, guiding the marketing team on best practices for data utilization.
• Analyze consumer data, industry trends, customer behavior, and competitor activities to identify opportunities to create content marketing campaigns.
• Create clear and concise reports on research findings to inform marketing strategies and campaigns.
• Identify new opportunities to leverage Zappi data in various marketing channels, including topical conversations and thought leadership.
• Conduct meta‑analysis across customer data to uncover broader market trends and insights.
• Integrate publicly available data to enrich insights and provide a comprehensive view of market dynamics.
• Contribute to thought leadership by sharing insights through webinars, presentations, and customer narratives.

• Minimum of 3 years of experience in marketing, preferably with a focus on research‑driven campaigns and content creation.
• Strong understanding of market research techniques and how to translate data into actionable insights for marketing strategy.
• Proven experience in designing, running, and interpreting research projects, with a strong ability to generate actionable insights.
• Experience in a consumer insights or marketing analytics role, preferably within a SaaS environment.
• Experience in applying insights to support demand generation, customer retention, and product marketing strategies.
• Excellent analytical skills, with a knack for interpreting complex data and translating findings into compelling narratives.
• Ability to work collaboratively with cross‑functional teams, including product marketing, demand generation, sales, content & social media.
• Strong communication and presentation skills, with the ability to convey insights in a clear and engaging manner.
• A self‑starter with a detail‑oriented approach and the ability to manage multiple projects simultaneously under tight deadlines.
• Familiarity with consumer behaviour, market trends, and experience with advertising or innovation research.

• Three company‑paid mental health days (these are pre‑scheduled, so the entire company can take the same days off regularly to reset)
• Generous holidays allowance – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays.
• Private medical healthcare cover
• Group risk, life & disability contributions
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Support setting up your home office, if appropriate (chair + desk, etc)
• Wellbeing benefits such as free yoga and access to trained therapists / counsellors
• Enhanced parental leave policies
• Pension contributions via salary sacrifice scheme
• Tai…