Senior Brand Manager; Online Brokerage

Position: Senior Brand Manager (Online Brokerage)
About Moomoo Financial Canada

Moomoo is one of the world’s fastest-growing investing platforms, trusted by more than 28 million users globally and now rapidly expanding in Canada. As a Nasdaq-listed fintech (Ticker: FUTU), moomoo provides best-in‑class U.S. trading access, professional‑grade trading tools, and an unmatched community learning ecosystem.

In Canada, moomoo is building a bold, modern financial brand. One that blends technology, culture, education, and creativity to empower Canadians to invest with clarity and confidence.

We operate as a highly collaborative, entrepreneurial, and results‑driven marketing team. We move fast, test often, and craft experiences that bridge fintech, retail investing, community, and culture, including our first‑of‑its‑kind Yorkville Moomoo Store in Toronto.

If you want to help shape one of the most exciting challenger brands in Canada, this role is for you.

ABOUT

THE ROLE
Reporting to the VP, Brand Marketing, the Senior Brand Manager will be a core leader responsible for driving the development, execution, and optimization of moomoo’s brand presence in Canada.

You will oversee integrated brand strategy, campaign development, creative excellence, content, experiential activation, and cross‑functional alignment across our fast‑growing ecosystem, including product marketing, PR/comms, performance media, influencer partnerships, and our new flagship Moomoo Store.

You will be entrusted with building a distinctive, modern fintech brand that Canadians trust.

This is a role for someone who wants to stretch from strong brand manager to true brand owner with autonomy, strategic depth, and the ability to shape a national challenger brand narrative.

WHO YOU ARE
The ideal candidate is:

A strategic storyteller

You understand how to turn insights, data, and cultural signals into compelling brand narratives, campaigns, and creative ideas.

A builder at heart

You thrive in environments without rigid playbooks shaping structure, elevating processes, and raising the creative bar.

Fintech‑curious & customer‑obsessed

You want to help Canadians invest and trade better, understand behavior change, and uncover barriers to financial confidence.

A cross‑functional connector

You influence and build collaborative environments by partnering with product, PR, media, influencer, analytics, and creative teams to ensure brand consistency and clarity across every touchpoint.

Operationally excellent

You love organization, timelines, prioritization, and making sure complex initiatives seamlessly execute.

Collaborative, resilient, and energized by pace

You enjoy working in a fast‑moving, high‑ambition environment where ideas become reality quickly, whether that’s a campaign, a store experience, or a partnership.

MORE SPECIFICALLY, YOU WILL:
Brand Strategy & Positioning

Help evolve and maintain moomoo’s brand strategy, positioning, and messaging architecture for Canada.

Drive clarity around our core ‘reasons to believe’ and ensure consistency across channels.

Translate audience, category, and competitive insights into clear strategy, briefs, and creative direction.

Integrated Campaign Development

Lead the development and execution of national brand campaigns, launch moments, and evergreen initiatives.

Partner closely with creative teams (internal + external) to ensure concepts are breakthrough, on‑strategy, and culturally relevant.

Build tight, actionable creative briefs that elevate quality and inspire strong creative output.

moomoo Store Activation

Shape the brand experience within the Yorkville Store from content and storytelling to programming and community building.

Partner with cross‑functional teams to turn the store into a hub for acquisition, education, creator partnerships, and fintech culture.

Content, Social & Influencer Collaboration

Oversee brand‑aligned content themes, scripts, narratives, and social storytelling.

Work with influencer and partnerships teams to ensure creators amplify brand strategy authentically and consistently.

Support the development of product education content, creator collabs, UGC, and community moments.

Cross‑Functional Leadership

Collaborate with product, PR, comms, social, performance…