Creative Director

About The Goat Agency

Goat is part of WPP Media (formerly Group

M), the world’s leading media investment company. Since 2015, we have been pioneering influencer marketing, helping global brands harness the power of social and creator-led content to deliver measurable impact. Today, we are recognised as the global leader in the space, delivering award-winning campaigns in more than 70 countries.

With over 650+ social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions through the full marketing funnel.

We are seeking an experienced and commercially minded Creative Director to lead the creative strategy function within our growing team. This is a senior leadership position that will set the agency’s creative direction, champion innovative thinking and oversee the delivery of culturally relevant, social-first solutions for world-leading brands.

You will be the strategic centre point for clients and internal teams, bringing clarity to complex or ambiguous briefs and turning them into impactful, insight-driven concepts that raise the standard for influencer marketing. This position blends visionary leadership with operational precision and requires proven experience in guiding diverse teams.

• Oversee the creative strategy process, ensuring solutions are insight-led, strategically sound and commercially viable
• Lead major proposals from initial concept to final delivery, aligning teams behind a clear and compelling vision
• Translate complex client challenges into focused, actionable strategies anchored in cultural insight
• Promote bold and scalable ideas that connect with premium and culturally engaged audiences
• Inspire creative confidence through storytelling, strong visual communication and audience-first thinking
• Maintain high creative standards across the agency, ensuring quality, innovation and relevance
• Lead and mentor the strategy team, creating a collaborative and high-performance environment
• Support the growth of junior talent by embedding the agency’s premium creative standards
• Act as a thought leader for the agency through contributions to industry events, thought pieces and marketing initiatives

• Serve as senior strategic contact for key clients, building trusted and long-term relationships
• Deliver persuasive and memorable pitches that inspire excitement and confidence
  
  Create strategies that balance creativity with commercial effectiveness and operational feasibility

We are looking for a proven strategic leader who combines creativity with commercial acumen.

• Significant experience in strategic and creative leadership within influencer marketing or social-first environments
• Deep knowledge of the influencer ecosystem and awareness of cultural and creative trends
• Strong pitching skills with a demonstrable record of winning and expanding client partnerships
• The ability to distil complex insights into simple, workable strategies
• A collaborative leadership style with experience mentoring high-performing teams
• Exceptional communication skills, both written and verbal, with an eye for detail
• Commercial awareness to ensure strategies are profitable, practical and aligned with client objectives

• Regular social events and ongoing clubs
• £200 grant to make your working from home set up comfortable once you’ve passed probation
• Provided Mac Book laptop to work from
• Flexi-hours
• Remote/Hybrid Working
• Health and wellbeing allowance once you’ve passed probation
• Health Insurance after you’ve passed probation
• Life Insurance Policy
• 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service
• Birthday & Work Anniversary Days Off
• Length of Service Gifts
• In-Office Benefits such as beauty treatments & yoga