Head of Marketing Job Dubai Dubai UAE/Dubai,Marketing / Advertising / PR

Head of Marketing

Tava Health

At Tava Health, we believe mental health care should be as accessible and stigma‑free as a checkup. We’re reimagining the entire experience: from how people find a therapist to how providers deliver care, so more individuals can get the support they need, when they need it.

What You’ll Do

Own the end‑to‑end marketing strategy across a two‑sided marketplace, ensuring balanced growth, strong positioning, and efficient acquisition on both sides of the platform.
Partner closely with the Provider Marketing team to drive provider acquisition, activation, engagement, and retention.
Collaborate with the Commercial Market team to support revenue growth, pipeline generation, and market expansion through targeted campaigns and go‑to‑market strategies.
Own the marketing budget and channel investment strategy, allocating resources to drive efficient growth across both sides of the marketplace.
Lead, mentor, and manage the Creative team (design, web, and content), setting a high bar for quality, consistency, and impact across all channels.
Translate business goals into clear marketing priorities, briefs, and roadmaps that align teams and drive execution.
Oversee brand strategy, messaging, and storytelling across lifecycle, performance, and product marketing efforts.
Develop and optimize marketing channels, including website, content, lifecycle, paid media, partnerships, and product‑led growth initiatives.
Leverage data and experimentation to inform decisions, measure impact, and continuously improve performance.
Build scalable processes, systems, and metrics that support growth and cross‑team alignment.

What We’re Looking For

7+ years of marketing experience, with at least 3 years in a leadership role.
Proven experience working in or marketing for a two‑sided marketplace.
Strong cross‑functional collaborator with experience partnering closely with sales, provider/customer marketing, product, and revenue teams.
Experience managing creative teams or agencies, with a strong eye for brand, design, messaging, and storytelling.
Strategic thinker who can zoom out to define direction and zoom in to drive execution.
Data‑driven mindset with experience using metrics to guide prioritization and optimization.
Excellent communication skills, with the ability to align stakeholders and influence at all levels of the organization.

Nice to Have

Experience in healthcare, fintech, or regulated industries.
Background in B2B2C or hybrid go‑to‑market models.
Experience scaling marketing in a high‑growth or early‑stage environment.

What Success Looks Like

Marketing systems, priorities, and performance are clearer, more efficient, and more scalable than when you joined.
Clear, aligned marketing strategy that supports both sides of the marketplace.
Strong partnership and trust with product, sales, and customer success teams.
High‑quality, consistent creative output that elevates the brand.
Measurable impact on acquisition, engagement, and revenue growth.
A motivated, high‑performing creative team with clear direction and ownership.

Why You’ll Love Working at Tava

Competitive salary and stock options.
Free Tava mental health benefit for you and your family.
Medical and dental insurance for you and your dependents.
Monthly HSA contributions.
Generous PTO and paid holidays.
Paid parental leave.
Work from home flexibility.
Weekly team lunches.
Opportunity to shape a growing company and culture.

Tava Health does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.

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