CRM Executive

Wickes is a digitally‑led, service‑enabled business currently undergoing extensive digital and data transformation. We’re looking for an enthusiastic CRM Executive to join the CRM team and help support this journey.

You’ll engage all levels of the business to manage, co‑ordinate and deliver our CRM marketing multi‑channel contact strategy, designed to drive more customers to shop across our Trade, DIY and Design & Installation audiences.

Ideally, you’ll have some CRM experience with hands‑on operational experience in campaign planning, building, implementing and testing CRM communication programmes which drive behaviour change and positive ROI. A confident communicator and collaborative team player who is looking to work within a great team would be very welcome.

The role will sit within the CRM Marketing Team reporting to the CRM Manager. You will be required to work cross‑functionally with other teams in Digital, including Trading, Digital Design and Development teams, while working with other stakeholders in our Marketing, Showroom Operations, Commercial & IT departments.

• Responsible for managing the planning, production, delivery & performance of email campaigns to support the weekly customer email programme.
• Ownership of building, testing and signing off email campaigns according to the CRM campaign schedule.
• Working with the CRM Managers to define and agree the contents of weekly emails to support the business trading plan.
• Work cross‑functionally with the Digital, Brand Communications and Trade Planning teams to ensure campaigns are on brand and in line with campaign requirements.
• Assist in the data planning and targeting to support all email activity working with the CRM Managers, Customer Database Manager & external CRM agency.
• Responsible for briefing the CRM agency on the upcoming CRM activity including campaign creative, content, targeting and personalisation.
• Ensure all test variants are planned and implemented successfully in the weekly email programme as part of ongoing testing.
• Monitor and report on the effectiveness of CRM campaigns, providing recommendations for continuous improvement.
• Maintenance of the weekly CRM communications calendar to support weekly marketing plan.
• Ensure emails follow industry policies and best practices.
• Deliver campaigns on time whilst ensuring they are legally compliant (GDPR).
• Responsible for the set up of online marketing codes.

• Proven experience of working as an email marketing assistant or executive in a fast‑paced environment.
• Experience working with email service platforms, CRM platforms and data analysis tools.
• Good understanding of email marketing.
• Demonstrates excellent attention to detail – ensuring email campaigns are accurately executed.
• Excellent stakeholder management – ability to build relationships and liaise with business and external stakeholders to ensure clear understanding of dependencies, deliverables and issues/risks.
• Self‑starter that is driven and proactive.
• Comfortable working across multiple initiatives at a fast pace to tight deadlines.
• Strong project management and organisational skills.
• Excellent written communication and copywriting skills.

• Competitive bonus.
• Save‑as‑you‑earn scheme.
• Life Assurance.
• Contributory pension scheme.
• Colleague discount.
• Discount platform including savings and cash‑back at numerous retailers, savings on gym membership, cycle‑to‑work scheme.
• Wellbeing strategy with health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.

You’ll work from our Support Centre in Watford, where our Marketing team are based, along with our other support functions. We recognise the value of bringing our teams together to collaborate, support each other and build on our amazing culture. We are also encouraging our teams to work flexibly, with a blend of remote / office working.

Please contact us here if you require any adjustments within the application process. If you require any reasonable adjustments at the interview stage you will have an opportunity to inform us when we invite you to interview. Please note this link is only for reasonable adjustments required – general enquiries or direct CV applications cannot be accepted via this form.