Brand Marketing Director

Brand Marketing Director

Oner Active

Role:
Brand Marketing Director Reports into: CEOContract Type:
Full Time, working 7.5 hours per day, 5 days per week

Location:

Hybrid, working 3 days a week in our offices based in Old Street, London
About Us
Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It’s about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.

To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don’t wait for success; we create it through hard work and determination. When faced with challenges, we don’t back down; instead, we break through barriers, recognising that true progress lies on the other side.

These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.

Our Purpose and Mission We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.
Our Benefits

• 25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
• 5% employer match salary sacrifice pension scheme
• Generous Oner Active discount plus regular office sample sales
• Free Evolve You subscription
• Private Healthcare with Vitality including optical and dental
• Monthly wellness allowance and team workout classes
• Start-up culture – the chance to learn and make a real impact
• Great employee events like our Summer party, Christmas party and team away days
• Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
• Dog friendly office

About You
The Director of Brand Marketing will be the visionary leader shaping and driving the future of Oner Active’s brand. This role is responsible for defining the brand’s identity, evolving its presence, and creating an inspiring strategy to drive growth and cultural relevance. Working closely with our founder, Krissy Cela, and a talented team, the Brand Marketing Director will ensure that the brand continues to resonate with its core audience while thoughtfully expanding into new areas such as functional training, Hyrox,and beyond.

They will own the marketing calendar and establish a unified direction that brings campaigns, initiatives, and brand experiences to life. This is an extraordinary opportunity to craft a brand that not only leads in women’s active wear but also champions empowerment, performance, and authenticity.

You’ll be responsible for:

Brand Strategy & Vision:

• Define and evolve the overarching brand strategy, ensuring alignment with the company’s mission and business objectives.
• Identify opportunities for brand growth, including expanding into new areas of women’s performance, and ensure the brand remains culturally relevant and aspirational.
• Collaborate closely with the founder to align on the brand’s direction, leveraging her insights and influence as a cornerstone of the strategy.
• Set the vision for how the brand presents itself across all touchpoints, maintaining consistency and impact in visual identity, tone of voice, and storytelling.

Leadership & Team Development:

• Lead, inspire, and mentor a high-performing brand marketing team, fostering creativity, collaboration, and a commitment to excellence.
• Establish clear goals, accountability measures, and development opportunities for team members to grow within their roles.
• Ensure the brand’s values are embedded internally within the team, creating advocacy from within and aligning employee experience with brand ethos.

Budget Management:

• Own and manage brand marketing budgets, ensuring optimal allocation to drive impact while maintaining cost…