Partner Brand Manager

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The Partnership’s People function remains critical to unlocking the success of our Partnership Plan, powering our collective commercial success, developing our leadership and people manager capability, enhancing Partner experience and delivering on the commitments of our Partnership model, today and in the years ahead.

As the Partner Brand Manager, you will lead the development and execution of our Partner brand strategy. Your critical mission will be to improve the connection between new and current Partners and our Partnership, and our Partner Difference, positioning us as an employer of choice.

This role involves collaboration with People Teams, Internal Communications, Brand and Marketing, and our Independent/Democratic teams to bring our Partner Value Proposition (PVP) to life throughout the entire Partner lifecycle, from attraction and onboarding to learning, progression, and exit.

Salary – £55,000 - £86,700

Contract type – Permanent

Working pattern/flexible working – The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business.

The successful candidate will be expected to be in the Pimlico, London office 1 day a week to connect and on a more ad-hoc basis to attend key meetings.

There will be a requirement to travel to the Bracknell office, when required.

Location – This role is a hybrid role. Home location is Pimlico, London.

• Continuously evolve our Partner Brand Strategy and develop a plan of activity to bring it to life throughout the Partner lifecycle. Will align our strategy to Partnership Difference, our co ownership model and our business goals and objectives.
• Seek to strengthen our talent strategy and plans with strong Partner brand positioning.
• Own the Partner brand content strategy & plan and will deliver key messages using various people channels, working with People SMEs across the various Partner touchpoints/lifecycle.
• Help support / partner SMEs to ensure key channels reinforce key messages and serve the right content for increased connectivity to our Partner brand (e.g. platform content, including social media, film, etc)
• Plan and execute brand campaigns to enhance brand awareness and candidate / Partner engagement. Will work in collaboration with relevant SMEs to activate.
• Will engage with People Partners to understand critical talent groups and will shape tailored brand campaigns to aid talent attraction and retention.
• Will report on key partner brand metrics and KPI’s including Partner sentiment. Will test against external benchmarks in order to continually improve our proposition.

• Will have familiarity with engagement channels, including tools such as Linked In, and employer review sites such as Glassdoor and Indeed.
• Will have a strong understanding of Diversity and Inclusion and how it influences employer branding.
• Will have strong working relationships with Marketing / Employer Brand consultancies in proposition and concept development.
• Has proven experience in storytelling, copywriting and communications. Preferably has experience in Employer Branding activity or digital marketing, for example at an employer brand consultancy.
• Demonstrable experience working with People SME’s and People Partners, Internal Communications teams.
• Strong appreciation of Partner touchpoints through the lifecycle and can see how to engage audiences through different content and communications techniques.
• Experience of a multi site, multi brand organisation, with different propositions - customer and people.

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.

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