Direct Marketing Manager

Role Overview

This role sits at the heart of NEST’s direct marketing activity, responsible for shaping and delivering high-impact B2B and B2C email marketing that strengthens engagement, improves retention and drives long-term customer value.

• Develop and deliver integrated B2B and B2C email marketing strategies that drive engagement, retention, and long-term customer value.
• Lead the design and execution of test-and-learn programmes to assess the impact of messaging, creative, content, timing, and channel mix, using insights to optimise performance.
• Oversee the technical operation of core email marketing platforms and customer databases, ensuring data accuracy, integrity and full compliance with data protection requirements, including the management of monthly data uploads.
• Produce regular campaign and channel performance reporting for the Senior Direct Marketing Manager and key stakeholders, including insight into budget allocation and effectiveness where required.
• Partner with Senior Marketing Partners and internal teams to plan and deploy direct marketing activity supporting new B2C and B2B proposition launches.
• Ensure all marketing communications meet quality standards and are fully aligned with NEST’s brand guidelines.
• Project manage the end-to-end delivery of direct marketing initiatives, collaborating with internal stakeholders, external strategic partners, in-house creative teams, agencies and suppliers.
• Act as a trusted advisor to senior stakeholders, providing strategic guidance and expert B2B and B2C marketing insight.
• Maintain a strong working knowledge of the Data Protection Act, GDPR, TPR regulations and other relevant legislation, applying NEST policies across all marketing activity.
• Manage purchase orders accurately and track marketing spend against allocated budgets.

• Experience managing end‑to‑end email marketing processes across both B2B and B2C audiences.
• Experience engaging with a large existing customer base and CRM, with a good understanding of email marketing best practice, and hands‑on experience of creating email journeys and communications.
• Minimum 2 years’ (or equivalent) hands‑on experience with CRM and ESPs; experience with MS Dynamics and Click Dimensions (now called Click) preferred.
• Strong stakeholder management skills, ability to influence and garner support from both peers and senior stakeholders.

• Hybrid of office (Canary Wharf, London) and home working – there will be an expectation to attend the office once or twice a week, or more, as required.
• Reduce or vary working hours.
• Reduce or vary the days worked.
• Work compressed hours.
• Job share.

to see the benefits we offer at Nest.

For more information about our recruitment process .

• Definition of our customer strategies.
• Developing, maintaining and evolving our customer value propositions.
• The brand and marketing of Nest to our customers.
• The design of the service experiences our customers enjoy across all channels.
• Working with our partner, TCS, to deliver a service that delights our customers and keeps their data and assets safe.

Nest is an award‑winning workplace pension scheme, the largest in the country. Set up by the government to give every worker in the UK a place to save, our first‑class responsible investment practice and governance are the backbone of what we do, supported by all the functions you’d expect to find in a thriving business. We’re committed to creating a workplace where you can be your authentic self and offer an inclusive and flexible working environment.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of their age, disability, gender identity, marital status, national origin, pregnancy or caring responsibilities, race, religion/belief, sex, sexual orientation or socio‑economic background. We also recognise the importance of diversity of thought and other forms of neurocognitive variation.

Nest is a Disability Confident Leader, which is the highest level of the Disability Confident Scheme. If you have a disability, please declare that you’re applying through the scheme. We aim to offer an interview to those applicants who apply through the Disability Confident Scheme and best meet the minimum criteria. However, there may be some circumstances where this is not possible due to the volume of applications.

Please note that this advert may close early if we receive a sufficient number of satisfactory applications.

If you have any difficulty in sending your application or need the application pack in an alternative format, or you require any reasonable adjustments please contact: ca