LOA - UKI - Senior Online Brand Manager - CPD

Are you a digitally savvy, data-driven strategist with a passion for beauty and a proven track record in e-commerce? We're seeking an experienced and results-oriented leader to spearhead our online growth strategy, from ideation to execution. If you thrive in a fast-paced environment and excel at cross-functional collaboration, this exciting opportunity could be the perfect next step in your career.

• Go-To-Market-Strategy:
  Own and define the online category and brand growth strategy by identifying WHERE to play (key retailers), WHAT to prioritize (hero products & assortment), WHEN to activate (key retail moments calendar) and HOW to win (defining activation strategies and tactics).
• Strategic Impact & Team Contribution As a senior leader within the team, you will be instrumental in identifying, owning, and delivering work streams and projects designed to drive significant improvements across your team, the wider business unit, or even the entire division. You will actively contribute to divisional meetings, leveraging your expertise to foster improved outcomes.
• Brand & Category Strategic Oversight Furthermore, you will be expected to play a critical role in shaping the marketing and go-to-market strategies for your brand and categories. You will also own and manage conversations related to category arbitration where required, ensuring strategic alignment and optimal results.
• End-to-End Execution:
  Responsible for orchestrating the flawless execution of all online activation plans, ensuring seamless alignment with the overarching strategy. This includes spearheading impactful new product launches online. Maximizing key retailer moments by collaborating closely with internal teams. Delivering impactful hero product selections and optimized assortment strategies that drive results across the trade. Securing and aligning resources & budgets behind our strategies to ensure we have the fuel to win.
• Performance Management:
  Proactively monitor and analyse the latest performance data, benchmarking against the competition to inform ongoing plan adaptation. Deliver actionable insights on key initiatives, including new product launches, key retailer moments, and hero product & assortment performance.
• Cross-Functional Leadership:
  This role will champion effective collaboration with Retail Media (+Events), Marketing, and Commercial teams to ensure alignment of paid media and on-site investments with key activation moments, hero product strategies, optimized assortments, and new product launches.
• Content Optimisation:
  Develop an understanding of best-in‑class PDP content and establish a content roadmap that will lead to improvement in key KPIs. Brief and approve all assets for retailer-specific activations, ensuring alignment with marketing best practices. Monitor the health of our online PDPs as tools become available to inform ongoing optimization.

• Digitally Adept:
  You are digitally fluent with 7+ years of experience in digital marketing, e-commerce, and broader online core competencies. You are eager to leverage your skills and knowledge in a challenging environment and grow your career alongside high-calibre and ambitious individuals.
• Strategic & Analytical:
  You are a highly analytical and strategic thinker, passionate about driving online growth within the beauty industry. You possess a deep understanding of e-commerce dynamics and thrive in its fast‑paced environment.
• Data-Driven:
  You are a data-driven decision-maker, adept at extracting actionable insights and adapting strategies to maximize impact.
• Experienced & Results-Oriented:
  You are experienced in developing and executing winning go‑to‑market strategies, managing performance, and optimizing content to achieve ambitious growth targets. Your expertise in online product launches, coupled with your understanding of the beauty landscape, makes you ideally suited to lead our online expansion.
• Communicative & Collaborative: A strong communicator with excellent presentation skills, you excel at collaborating across functions, influencing stakeholders, and aligning teams towards shared goals.
• Proactive & Innovative:
  You are comfortable…