Senior Category & Insights Manager

ABOUT TRIP

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co‑founders, husband and wife team Olivia and Daniel discovered plant‑based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award‑winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

We’re on the lookout for someone extraordinary to lead the creation, evolution and professionalisation of TRIP’s EU Insights & Commercial Strategy function — building a world‑class centre of excellence that fuses data, strategy and storytelling to drive growth. This role will shape how TRIP thinks, decides and wins: influencing the category, guiding commercial choices, and embedding consumer‑first insight at every level of the organisation.

Key responsibilities include:

• Build TRIP’s European insights function and unified data stack.
• Create clear playbooks and storytelling that turn data into action.
• Lead category strategy and retailer‑facing insights for Better‑For‑You / No‑Lo.
• Power commercial decisions on range, pricing, promo, and ROI.
• Guide NPD, brand, and investment with consumer and shopper insight.
• Champion insight‑led thinking in a fast‑paced scale‑up environment.

• 6+ years in category management, commercial strategy, insights or RGM (FMCG/CPG, ideally beverages).
• Expert in market data tools (Nielsen/NIQ, Kantar, Circana, IRI, SIP, Dunnhumby).
• Strong analytical and storytelling skills; able to turn complex data into simple, commercially powerful narratives.
• Experience working cross‑functionally with sales, marketing, NPD, and finance to deliver growth plans.
• Entrepreneurial mindset with ability to build from the ground up in a fast‑moving, high growth environment.

• Lovely, bright and spacious office 1 minute from Notting Hill Gate station, surrounded by TRIP pastel‑coloured houses!
• Salary: DOE
• 4 days per week in the office with the option to work from home on a Friday
• Private Healthcare with Vitality including Virgin Gym 50% off
• Holiday: 24 days + birthday off!
• 1 Wellness Day
• Pension plan
• Potential to take part in the company share scheme
• TRIP product discount & Friends+Family codes
• Mindfulness support with Calm App membership
• Breakfast and snacks provided
• Sleep support with monthly Dream Drops CBD Oil allowance
• Working from Anywhere policy: 2 weeks per year in a maximum of 2 blocks
• Sabbatical:
  After 2 years of service, a 6‑week sabbatical is available
• Dog Friendly office
• Regular team socials & events