Digital Advertising Campaign Manager - Automotive

Optimizer I / Account Manager
- Automotive

Digital Advertising | Campaign Optimization | Fully Remote

Company:
LocaliQ, powered by the USA TODAY Network

Base Salary: $60,000 annually

Work Arrangement: 100% Remote

About LocaliQ

At LocaliQ, part of the USA TODAY Network, we help businesses grow through powerful marketing technology, trusted audience reach, and the expertise to turn marketing into measurable results.

We combine innovative advertising solutions, actionable insights, and a customer-first approach to help businesses reach the right audiences and achieve their goals. Our teams bring together marketing expertise, technology, and collaboration to deliver solutions that make a meaningful difference for our clients.

In this role, you'll support automotive dealerships by helping them get more from their digital advertising investments. You'll use campaign performance data, industry knowledge, and a solution-oriented mindset to identify opportunities, solve challenges, and help customers make informed decisions about their marketing.

About the Role

Our Digital Marketing Account Manager
- Automotive role is an opportunity for someone who enjoys analyzing performance, building relationships, and turning challenges into solutions.

You'll manage a portfolio of automotive dealer accounts, serving as a trusted day-to-day partner to customers and our internal Sales team. You'll monitor digital advertising campaigns, evaluate performance trends, identify opportunities for improvement, and recommend actions that align with each dealer's business goals.

This role combines analytical thinking, digital marketing expertise, and customer relationship management. You won't simply report numbers or pass along problems. You'll dig into the details, ask thoughtful questions, investigate what's happening, and collaborate with the right people to determine the best path forward.

Working closely with Sales, campaign operations, analytics, creative, product, and other internal partners, you'll help deliver a strong customer experience while supporting account health, retention, and long-term growth.

With a $60,000 annual base salary and the flexibility of a fully remote work environment, this is an opportunity to grow your digital marketing expertise, take ownership of meaningful customer relationships, and make a direct impact on business results.

Why This Role Stands Out

• $60,000 annual base salary
• 100% remote work with the flexibility to work from home
• Opportunity to work at the intersection of digital marketing, campaign strategy, and account management
• Manage a portfolio of automotive dealership accounts and build meaningful client relationships
• Use data and performance insights to identify opportunities and make a measurable impact
• Develop expertise across digital advertising platforms, analytics tools, and emerging marketing technologies
• Collaborate with Sales and specialized internal teams to solve customer challenges and improve campaign performance
• Build knowledge of the automotive retail industry and the digital automotive shopping journey
• Strengthen your analytical, strategic, communication, and customer-management skills
• Work within an established organization backed by the marketing expertise, resources, and reach of LocaliQ and the USA TODAY Network
• Access professional development opportunities and continued learning as advertising technology evolves
• Comprehensive benefits package, including medical, dental, vision, 401(k), paid time off, and additional employee benefits

What You Will Do

• Manage day-to-day relationships across a portfolio of automotive dealership accounts, developing an understanding of each customer's goals, inventory priorities, market conditions, and business challenges
• Monitor digital advertising campaigns, evaluating performance, budget pacing, traffic, conversions, leads, and other key performance indicators
• Identify trends, investigate performance changes, and uncover the why behind the numbers
• Make appropriate campaign optimizations and recommend strategies that align with dealer objectives and business priorities
• Translate campaign data into clear, actionable insights that help customers understand performance and identify opportunities for improvement
• Proactively communicate with customers, manage requests from intake through resolution, and provide updates to ensure consistent follow-through
• Identify potential issues involving campaigns, tracking, websites, creative, targeting, or operations and coordinate with the appropriate…